TATIA ADAMS FOX PROMOTED TO VICE PRESIDENT, MARKETING, UNIVERSAL MOTOWN RECORDS
NEW YORK, New York, Thursday, September 3, 2009 – Tatia Adams Fox has been promoted to Vice President of Marketing for Universal Motown Records, it was announced today by Shanti Das, Executive Vice President of Urban Marketing for Universal Motown Records.
In this new role, Mrs. Adams Fox will be responsible for creating integrated online, branding, and marketing campaigns on behalf of her roster of Universal Motown Records artists, which includes Akon, Kat DeLuna, London, Shontelle, Suai, Sweet Rush, and Michael Jackson: The Remix Suites I-V.
“Tatia has been a valued leader in the company developing innovative and creative marketing strategies for many of our artists,” said Ms. Das. “Her understanding of the current marketplace as it relates to music, the digital platform, and the increasing need for brand partnerships makes her a tremendous asset to the team.”
“I’d like to thank Shanti Das and Sylvia Rhone, President of Universal Motown Records, for their continued support over the years,” stated Mrs. Adams Fox. “It has been a wonderful journey learning and growing under their leadership. This is a very exciting time in the music industry as mobile, digital, and traditional marketing have become synonymous. I look forward to new challenges and developing integrated campaigns that will break new artists and elevate our established artists.”
Previously, Mrs. Adams Fox was Senior Marketing Director for Universal Motown Records. During her tenure at the company, she has coordinated and implemented marketing strategies for the label’s diverse roster of artists, including Q-Tip, Lloyd, Wu-Tang Clan, and Swizz Beatz. Prior to Universal Motown, Mrs. Adams Fox held marketing and advertising posts at Playboy Enterprises, MTV Networks, and Heart & Soul magazine.
About Universal Motown Records
Universal Motown Records is a division of Universal Music Group, the world’s leading music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, the industry’s leading global music publishing operation.
Universal Music Group’s record labels include A&M/Octone, Decca, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Motown Republic Group, Universal Music Latino, Universal Records South and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, its new media and technologies division; Bravado, its merchandising company; Twenty-First Artists, its full service management division; and Helter Skelter, its live music agency.
Universal Music Group is a unit of Vivendi, a global media and communications company.