"ALL THE WORLDS" TO KICK OFF F1 ROCKS SINGAPORE WITH LG
August 4, 2009 - All The Worlds (ATW), Universal Music’s live music events joint venture, is proud to announce that its inaugural and world premiere F1 ROCKS™ event will take place in Singapore. “F1 ROCKS™ Singapore with LG” spans three days from September 24th-26th, adding to the unique FORMULA ONE™ night-time grand prix weekend.
F1 ROCKS™ fuses the world’s most popular annual sporting series with the most iconic music stars to create an unrivalled experience for FORMULA ONE™ and music fans alike. Some of the biggest global superstars on the planet, including multi award-winning artists; Beyoncé, Black Eyed Peas, ZZ Top, Simple Minds, N*E*R*D and Chinese pop legend Jacky Cheung will perform for the first F1 ROCKS™ live at Fort Canning Park, Singapore. Between them they have sold over 245 million records worldwide, making this a truly mega-star line up. The show will also feature guest appearances from top FORMULA ONE™ drivers and celebrities. F1 ROCKS™ Singapore with LG Line-Up:
Thursday 24th September – Jacky Cheung, Sodagreen and Da Mouth Friday 25th September– ZZ Top and Simple Minds and N*E*R*D Saturday 26th September – Beyoncé and Black Eyed Peas ** Other artists to be announced
“The partnership between the world’s most thrilling sport and the world’s biggest music company is one of the most exciting entertainment initiatives to be launched anywhere”, said Lucian Grainge, Chairman / CEO of Universal Music Group International.
“I am delighted to be launching F1 ROCKS™ in Singapore and very pleased to have Singapore as our inaugural event and LG Electronics as our title launch sponsor. The world’s only F1™ night race just got bigger, faster and louder. Our talent is world class and F1 ROCKS™ will rock Singapore!” Paul Morrison, CEO & Chief Creative Officer, All The Worlds/ F1 ROCKS™.
Supported by the Singapore Tourism Board (STB), F1 ROCKS™ Singapore will enjoy perfect brand synergy with its inaugural event location Singapore. Singapore, as a city of firsts, hosted the world’s first FORMULA ONE™ night race last year and is still the host city of the only FORMULA ONE™ night race, making it one of the most exciting races in the season. The race is complemented by the 10-day Singapore GP Season, offering lifestyle and entertainment experiences including all-night parties, art exhibitions, great Asian cuisine and retail promotions.
“We are excited to be working with Universal Music and Formula One Management on F1 ROCKS™. Both are innovators and trendsetters in their own fields, they have come together to bring to the world this unrivalled entertainment spectacular,” said Ms Aw Kah Peng, Chief Executive of the Singapore Tourism Board. “Singapore is proud to be making history as the launch city of F1 ROCKS™ which will undoubtedly add a new dimension to the Singapore GP Season and bolster Singapore’s image as an exciting lifestyle destination and an aspiring events and entertainment capital of Asia. Nothing else comes close!”
For this innovative venture Universal Music has teamed up with LG Electronics as F1 ROCKS™ founding World Series Partner. With shared values, Universal Music and LG Electronics create a perfect partnership with F1 ROCKS™. As the style and technology partner of F1 ROCKS™ and an extension of LG Electronics FORMULA ONE™ campaign they are joining F1 ROCKS™ and Universal Music, hand-in-hand in delivering a string of international, ground-breaking events and lifestyle shows. In celebration of this joint venture, LG Electronics will be running an amazing ‘money can’t buy’, ‘Golden Ticket’ competition on their website - www.lge.com/f1. The lucky winners will get to visit the spectacular city of Singapore to watch the world’s only Grand Prix night race in true VIP style.
“LG is very excited to be a key partner, with FORMULA ONE™ and Universal Music, to launch the F1 ROCKS™ with LG program in Singapore. LG’s partnership with FORMULA ONE™ delivers the ‘LG - Life’s Good’ experience to millions of people across the world. F1 ROCKS™ with LG will allow us to further broaden global awareness to build a deeper understanding for our style and technology positioning with an even wider audience that embraces music and entertainment as a passion. It is a natural fit for us to become part of such a premium global music event!”, said Dermot Boden “Executive Vice President and Chief Marketing Officer, LG Electronics.”
F1 ROCKS™ is set to be a global sensation and will be broadcast worldwide across a potential188 FORMULA ONE™ territories. Two TV programmes will be produced from “F1 ROCKS™ Singapore with LG”; the first will be an hour long entertainment show, giving viewers unrivalled access into the glamorous world of FORMULA ONE™ with A-List celebrity interviews, TV stunts, unique performances and aspirational and lifestyle features. The second will be a highoctane Music Special showcasing the best live music performances and interviews from our F1ROCKS™ events and will be offered to broadcasters worldwide.
Tickets for F1 ROCKS™ Singapore with LG will be on sale from 5th August 2009 at www.f1rocks.com
Tickets are available at a special early bird price for a limited time only!
S$150 + booking fee – Thursday and Friday S$180 + booking fee – Saturday Standard advanced ticket prices: S$175 + booking fee – Thursday S$185 + booking fee – Friday S$200 + booking fee – Saturday
Dependent on availability, tickets will also be able to be purchased on the door:
S$185 + booking fee – Thursday S$195 + booking fee – Friday S$210 + booking fee - Saturday
Doors are at 17:00 all 3 days. For further information please visit www.f1rocks.com
In March 2009 Universal Music Group International and its joint venture company All The Worlds signed an agreement with Formula One Administration Limited creating F1 ROCKS™. F1 ROCKS™ fuses the world’s most popular annual sporting series with the most iconic music stars to create an unrivalled experience for FORMULA ONE™ and music fans alike. F1 ROCKS™ is a series of spectacular multi-artist live music events from glamorous FORMULA ONE™ race locations around the world. The combination of live performances from the world’s biggest acts, together with stars from the world of movies, sport and fashion will create TV shows & digital content that will be broadcast and streamed to a global audience.
All The Worlds
All the Worlds (ATW) is a joint venture with Universal Music, established to create global brandled live music events and content. ATW produces and develops large-scale broadcast events and brand-led entertainment properties, focusing on the creation and clearance of digital event content assets. ATW’s partnership with Universal Music provides invaluable local and international marketing, digital and marketing intelligence resources around the world, as well as a unique consumer reach. However, ATW works with artists from all major and independent labels and publishers, not only those affiliated with Universal Music. ATW creates and co-invests with brands in annual global live music events, launching communication platforms across broadcast, digital and mobile, which will enable brands to benefit from broadcast and media packages, crossing multiple partners and tailored to maximize results in each territory. Its key executives have been behind some of the biggest annual live TV music events in the world.
ATW’s key executives are widely experienced in creating new and major scale multi-day, multiartist events for broadcast, with brand and city stakeholder partners at their core, including T in the Park, V Festival and MTV Europe Music Awards.
ATW’s business model is designed to generate content and digital assets, with the partnership allowing brands to capitalise on Universal Music’s vast catalogue of music content via cleared rights packages from domestic and international artists from all major and independent labels, ensuring the best possible brand and consumer experience.
Singapore Tourism Board The Singapore Tourism board (STB) is an economic development agency for one of Singapore’s key service sectors – tourism. The mission of the board is to develop and champion tourism, so as to build the sector into a key driver of economic growth for Singapore. STB aims to differentiate and market Singapore as a must-visit destination offering enriching experiences through the “Uniquely Singapore” brand. For more information, please visit www.stb.com.sg