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The Shop Boyz Finish 2007 Kings of the Ringtone Mountain
Universal Republic Records’ hip hop trailblazers, the Shop Boyz, landed their first ever Grammy nod last Thursday, pulling down possible honors for "Best Rap Performance By A Duo Or A Group" for their genre-leaping, multi-platform anthem, “Party Like A Rockstar”. Incredibly, it was the 13th award nomination for the Atlanta hip hop trio, which has taken home 3 trophies in 2007 including “Ringtone Of The Year” at the 2007 Vibe Awards, the “Andre 3000 Trendsetter Award” at the 3rd Annual Radio One Dirty Awards and, most recently, “Best Track” honors at BET's 2nd Annual Hip Hop Awards in October. The ‘Hood Rock’ pioneers are also nominated for a coveted People’s Choice Award for “Favorite Hip Hop Song”, with the 34th Annual Awards scheduled to air on CBS on January 8, 2008. The 50th Annual Grammy Awards will be held at the Staples Center in LA on February 10.
Crowned as the biggest selling ringtone in 2007, "Party Like A Rockstar", which was spawned from the debut album, Rockstar Mentality, cemented an unparalleled string of #1's on virtually ever radio, video, and wireless chart available. The cutting-edged smash single, selling over 3.3 million units, also became the fastest Universal Music Group mastertone to be certified platinum, reaching the coveted million-ringtone milestone within six weeks of release. The raucous, rap-meets-rock anthem has made the Atlanta trio one of the most honored hip hop artists in 2007, dominating Billboard’s Digital and Hot 100 Singles Charts all year long.
The hit single also reigned at #1 on Billboard’s Hot RingMasters Chart, and #2 on the Hot Digital Songs Chart (as well as #1 on iTunes and MySpace), becoming the fastest mover on every ringtone and wireless carrier chart of the format. And now, a special ‘holiday’ ringtone version of the riveting hip hop classic will be made available to fans wanting to Party Like A Rockstar with a seasonal twist.
Affirmed this past fall as a fan-certified hip hop favorite as an AOL "Breaker", the group’s signature song catapulted them to the forefront of the popular music destination via interactive fan voting. After conquering the ringtone, Urban, Rap, iTunes and MySpace domains, the group is currently blowing out a sold-out tour with marquee superstar Chris Brown. Earlier in the year they completed a much buzzed about road trek on the Mountain Dew sponsored Ball 4 Real Tour.
More On: Shop Boyz
Watch: Shop Boyz Videos
Buy: "Party Like A Rockstar" Ringtones
Source: Universal Republic Records
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