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You Can “Hate It or Love It”; Chingy's Set to Release Fourth Album
Free-flowing lyrics spin doctor Chingy has spent the greater part of 2007 undergoing some game-changing decisions. In April, Chingy decided to return home to Island Def Jam Records subsidiary DTP (Disturbing Tha Peace). He is now poised to release his career’s fourth album Hate It or Love It set to debut on Tuesday, December 18th.
Chingy’s former relationship with DTP (dating back to 2003) was hugely successful and lead to a profitable debut consisting of the lead singles "Right Thurr", "Holidae In", and "One Call Away. In 2004, Chingy had a monetary dispute with DTP, causing him to leave the label. When recalling his clash with the label Chingy says: "It was all a mistake, I was new to the industry, and I trusted people I shouldn't have. However, after the Billboard Awards last year, me, Luda, Chaka Zulu and Jeff Dixon met. Afterwards, I was back with the DTP; we left all our issues in that room at the MGM Grand."
With all issues out of the way, Chingy is prepared to re-establish himself as a major player on the Def Jam scene. "It's not like I'm trying to prove anything," Chingy states "For me, it's all about trying to make good music for everybody around the world. The one thing I wanted to do on my new disc Hate It or Love It was to try and dig a little deeper. I'm older now, and I want to talk about more things than money and cars. I'm a grown man now, and vocally I'm better at expressing myself."
From the hypnotic debut single "Fly Like Me" to the cultural commentary of "They Don't Know" (featuring Anthony Hamilton), Chingy is on a mission to be taken seriously. Additionally, Hate It or Love It (whose title track is hotter than the third rail) features appearances from Ludacris, Amerie, Rick Ross, Bobby Valentino, Trey Songz, and Anthony Hamilton. Still, while there is no shame in the party vibe, Chingy also wanted to pay tribute to the "real women" in his life on "Lovely Ladies."
Produced by Khao, the scorching song, says Chingy, "Was written with my mom, my sisters and my two grand mothers in mind. If it wasn't for women guiding me when I was younger, who knows where I would be. Just because I'm not considered a 'conscious rapper' like my man Common, doesn't mean that I'm not thinking about things."
Chingy is blistering with pride over "They Don't Know," which takes on rap critics such as Bill O’Reilly and Oprah. "Those who are attacking rap need to take a closer look at the communities that produce this music," Chingy says. "They are ignoring the real problems like poverty and poor school systems, then they blame the very people who are the victims. Rappers aren't creating these problems, we're just telling the world about the dramas we see."
Completely confident in it’s sound and appearance, the beauty of Hate It or Love It can be heard in Chingy's candid lyrics, spotless flow and precise production. If you are ready for a flight, this disc can take you there and beyond.
More on: Chingy
Watch: "Fly Like Me"
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