TMZ are ya’ out there???? Universal Republic Records’ signature rock band 10 Years unveiled the world premiere of their new video, “Beautiful,” from their soon-to-be released album, Division, (due in-stores May 13) on the Universal Republic Records music site, UniversalRepublic.com, this afternoon.

The video is for the kickoff hit single “Beautiful” – and takes a through-the-looking-glass swipe at the lengths the paparazzi and celebrities go through to notice each other in the current Gotcha! Game of celebrity journalism. The single “Beautiful” has already been stalked and stacked by Top rock radio programmers across the country, with the song scoring instant #1 Most Added new single honors in multiple formats back in February, and currently locking down Top Ten status at Active Rock radio and breaking into the Top 20 at Alternative Radio.

Continuing to cast their influential net over the rock scene (the acclaimed MTV nominees’ previous album, the near-gold, The Autumn Effect, launched the dual hits “Wasteland” and “Through The Iris.”) 10 Years’ brand new video (directed by Paul Boyd) revels in its satirical look at the co-dependent atmosphere spawned by the Lindsay-to-Britany-to-Paris media-merry-go-round that has swept up the paparazzi and American tabloid culture. The female lead in the new clip is none other than Rebecca Ginos, significant other of Maroon 5 lead vocalist Adam Levine.

10 Years previously made waves and turned heads with their past video offerings, garnering two MTV Award nominations for their captivating video for the their multi-platform hit “Wasteland,” merging the song’s aching themes with the fate of real life refugees all over the world. The group teamed up with international human rights organization Amnesty International (AI) to weave several real-life personal survival histories into the clip. “Wasteland” was hailed by the video world and the radio and digital arenas as well, setting career highs for the band as it reigned for more than a year on US rock charts, notching the #4 year-end spot on the Active rock chart, and eventually pulling off a hat-trick of #1 citations at Active rock, Alternative rock and Billboard’s Modern rock chart.

Division was produced by acclaimed production veteran Rick Parasher (Pearl Jam, Nickelback, Soundgarden. Rob Zombie, among others), and includes definitive 10 Years missles such as “Just Can’t Win,” “In Your Eyes,” “Day Dreamer,” and “Focus,” among others. The latter song was co-written by guitarist Dean DeLeo of Stone Temple Pilots’ fame .

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