News
MTV's Buzzing with Laughter on Wednesday Nights with Emerging Artist Shwayze and His Buddy Cisco Adler
Santa Monica, CA (July 1, 2008) – Meet MTV's newest comedic ensemble as the channel premieres "Buzzin'," a new reality series starring music artist Shwayze, his best pal and producer Cisco Adler, their partner in crime, tour manager Warren Gumpel and their manager head of Suretone Records, Jordan Schur. Beginning Wednesday, July 23rd at 10:30PM ET/PT, fans can catch the misadventures of Shwayze, his wingman and music partner Cisco, best buddy Warren and manager Jordan as they define a whole new California sound.
Watch Shwayze's "Buzzin'" Music Video Here
Showcasing the long road from the trailer park to the top of the charts, "Buzzin'" follows the unlikely pair – Shwayze, the self-described "only black kid in Malibu" and Cisco, the seasoned singer/producer and regular tabloid bad boy – and their crew as their path to stardom hits all the twists, turns and bumps along the way. The music and madness get underway as the boys and their fresh Cali sound get ready to debut their self-titled album on August 19 and as their first single, "Buzzin'" continues to climb the charts. Trying to keep them on track is their tough manager and label honcho, Jordan Schur who has taken artists like Ashlee Simpson and Limp Bizkit all the way to the top. Also along for the ride is their resident right-hand man, tour manager and comrade, Warren. When they guys are in a jam, count on him to be the man with the plan – even if the plan causes more problems than it solves!
The first episode will be available for free on instant release on iTunes, Xbox Live and Amazon for a week beginning July 15th. All eight episodes will be available on instant release the day after their on-air premiere. Fans will also be able to feel the buzz at www.buzzin.mtv.com with exclusive trailers and extended scenes from each episode shot by the cast on their vlog cameras, cast bios and pictures, sneak peaks of Shwayze's new music video and exclusive performance footage of songs from the new album, including their TRL performance. Viewers can also get personal with the cast and create their very own Buzzin' profile through IamOnMTV.
"Buzzin'" is produced by Suretone Entertainment and Hoosick Falls Productions; Jordan Schur of Suretone Entertainment and George Verschoor of Hoosick Falls Productions serve as executive producers; Mike Powers serves as executive producer; Andrew Freston is co-executive producer; Liz Gateley and Valerie Elustondo are the MTV executives overseeing production. Steve Bilchik is the MTV talent executive overseeing the project.
Suretone Entertainment Group (SEG) consists of multiple divisions of entertainment businesses all owned and controlled by Chairman Jordan Schur. Schur is the former President of Geffen Records where he served a term of seven years and oversaw careers as diverse as Blink 182, Beck, Counting Crows, Snoop Dog, Mary J. Blige and Ashlee Simpson. Prior to Geffen, Schur founded Flip Records which he still owns and has sold close to 50M records with artists such as Limp Bizkit and Staind. Suretone Entertainment Group (SEG) is comprised of: Suretone Records in partnership with Interscope Geffen A&M and the Universal Music Group, home to Angels and Airwaves, The Cure, The Black Angels, Drop Dead Gorgeous, Eastern Conference Champions, From First to Last, Headway, Meriwether, Robert Fortune Band and Shwayze. SJS Management current roster houses five Suretone recording artists.
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