News
Gary Allan Partners With The PBR!
New York, NY (January 11, 2010) - The Professional Bull Riders, Inc. (PBR) is bringing a little bit more country sizzle to its fans. The PBR announced today a partnership with multi-platinum country artist Gary Allan that will give PBR fans more access to his music than ever before.
Allan attended the New York City Invitational this past weekend to make the announcement in person that he will kick off the biggest one day event in PBR history, the 2010 Dickies Iron Cowboy Invitational presented by WinStar World Casino, on February 20th, with a one-time-only concert. He also joined the PBR announcers during the show, which was aired on NBC this past Sunday, to talk about the Arlington event. At the 2010 Dickies Iron Cowboy Invitational, Allan will be performing exclusive and never before released music from his upcoming album GET OFF ON THE PAIN, in stores and online March 9th. Fans can preorder the album at www.GaryAllan.com.
In addition to this special performance in Arlington, Texas, there will also be an increased Gary Allan presence at all PBR events leading up to the March 9th album release, including music from the new album playing during PBR events and various prize giveaways (VIP tickets to an upcoming PBR event, Gary Allan VIP prize packs, CD’s, and much more!). PBR and Gary Allan fans will also have the opportunity to enter to win the trip of a lifetime to the 2010 PBR World Finals in Las Vegas.
Superstar country artist Gary Allan has sold over six million albums to date, and has sold out venues across the nation. Allan has released back to back platinum albums and a string of #1 hits and Top 10 hits at country radio. Named “country’s mainstream maverick” by Rolling Stone magazine, Allan has blazed a trail on his own terms, making him a perfect fit for the PBR.
For more information about the PBR, Gary Allan, and the 2010 Dickies Iron Cowboy Invitational presented by WinStar World Casino, visit www.pbr.com or www.GaryAllan.com.
About the PBR:
More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 400 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series and Touring Pro Division. The PBR is headquartered in Pueblo, Colo., and has over 1,200 PBR bull riders compete in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.
Press Release: http://pbrnow.com/release/?id=6016
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