UNIVERSAL MUSIC’S AUDIO/VIDEO COMBO IS A HIT, SO CONSUMER-DRIVEN SERIES GAINS NEW RELEASES
LONDON, July 8, 2004 –– Following a successful trial run, Universal Music International (UMI) is expanding its innovative, consumer-driven combination of audio/video catalogue titles marketed under the "Deluxe Sound + Vision" brand. New releases by such artists as ABBA, James Brown, Sheryl Crow, the Jam, the Police and Tears For Fears are augmenting the line’s previously-released titles by the Cure, Marvin Gaye and Jimi Hendrix, among others.
Each Deluxe Sound + Vision package offers two CDs and one DVD, providing an in-depth overview of a classic artist’s career. Up to 40 of the artist’s best-known songs on the two-CD anthology are complemented by a DVD featuring live performances or promotional videos, and, in some cases, documentary or interview material.
Releases are packaged in a DVD-sized digipak housed in a slipcase, also containing a full-colour booklet. Recommended retail price is around 30 euros.
The Deluxe Sound + Vision series was created out of detailed consumer research conducted for UMI last year in Europe’s three largest music markets: the U.K., France and Germany. The survey, undertaken by RPM Research, set out to find out what buyers wanted – and did not want – in the way of music back catalogue.
Consumers proved to be enthusiastic about the content, packaging and value-for-money offered by the Deluxe Sound + Vision concept, spurring Universal Music International marketing executives to refine and test the line in late 2003. The initial nine releases yielded collective sales of more than 300,000 units in Europe, leading to the decision to expand the range this summer with a further fifteen titles (listed below), and to extend their release into other parts of the world.
Bert Cloeckaert, Senior Vice President, Strategic Marketing & Commercial Affairs, at Universal Music International, said, "We adopted an extensive FMCG, research-led approach for our new catalogue products, and it paid off in the test phase of Deluxe Sound + Vision. Now we’re confident that a fuller selection of titles in this value-for-money series – with more to come – will appeal to music retailers and consumers alike."
Deluxe Sound + Vision: New Releases Summer 2004
ABBA, "The Definitive Collection"
James Brown, "The 50th Anniversary Collection"
Sheryl Crow, "The Very Best Of Sheryl Crow"
The Jam, "The Sound Of The Jam"
B.B. King, "Anthology"
Kool & The Gang, "Gangthology"
Fela Kuti, "The Best Of Fela Kuti"
Level 42, "Greatest Hits"
Robert Palmer, "At His Very Best"
The Police, "Every Breath You Take"
Siouxsie & The Banshees, "Greatest Hits"
Squeeze, "Big Squeeze"
Tears For Fears, "Tears Roll Down (Greatest Hits 82-92)"
Texas, "The Greatest Hits"
Roger Waters, "The Wall (Live In Berlin)"