PURCHASE, N.Y.--(BUSINESS WIRE)--Those who have ever wondered what it would be like to meet a rock legend and hear for themselves how they got their start will now have a chance to do just that as part of the “MasterCard Roots of Rock” Sweepstakes, which launches today.

Jon Bon Jovi, Eric Clapton and Kenny Chesney have teamed up with MasterCard to offer five lucky MasterCard cardholders in the U.S. an opportunity to win once-in-a-lifetime music experiences that money just can’t buy. Every time consumers use their MasterCard cards between July 1 and August 31, 2008, they will be automatically entered for a chance to win a Priceless concert experience in a place where the artist of their choice got their start. Grand prize packages include a trip for four in 2009 for a meet and greet with the artist; a tour of locations that retrace his roots; and to see him perform in concert. Locations include: New York/New Jersey area for Jon Bon Jovi; London, England for Eric Clapton; and Nashville for Kenny Chesney.

Consumers can also enter for a chance to win on priceless.com. Additionally, cardholders will receive double entries for each MasterCard® PayPass™ tap transaction.

“Consumers’ passion for their music is unmatched. Music is something that is very individual and we know that personalization is something consumers love to experience,” said Amy Fuller, Group Executive, Americas Marketing MasterCard Worldwide. “With Roots of Rock, we’ve created unparalleled music experiences with three of the world’s most popular artists, providing consumers with an intimate perspective on these icons that few fans will ever have.”

MasterCard has developed a fully-engaging site at priceless.com for consumers to experience the music and has collaborated with each of the three artists to create a virtual tour of the places where they cut their teeth on the road to music royalty. Consumers will be able to interactively explore these artists’ musical histories and chart each of their rises to fame. The site also features free Universal Music Group downloads for MasterCard cardholders while supplies last, as well as comprehensive information on all three artists including bios, exclusive photos, concert tour dates, links to purchase the artists’ latest albums and to their official websites. Free video downloads from legendary PBS series Soundstage Presented by MasterCard are also available for MasterCard cardholders.

A fully-integrated marketing platform also launches today in support of the promotion. It includes print, radio, out of home, online and a new Priceless® television spot entitled, “Living It.” Additionally, 252 customer financial institutions are in the promotion via direct mail, in-branch materials and promotional copy.

Info: Bon Jovi
Video: Bon Jovi