Revolutionary Song Data Hub Aims to Improve Metadata Tracking for the Music Industry

STOCKHOLM and SANTA MONICA, January 18, 2018 – Auddly, the song data hub, today announced that Universal Music Publishing Group (UMPG), a leading global music publisher, has launched a pilot program to streamline song data management and provide songwriters with a digital toolbox for music creation.

Auddly provides a platform for creative teams to track their artists’ full songwriting process in order to secure and expedite accurate song registrations. Through this program, Auddly seeks to improve metadata tracking and ensure the rights of music creators.

“As part of our commitment to support songwriters through new and creative technology solutions, UMPG is always looking to improve data management and streamline the song delivery process. Auddly’s user-friendly tool is a step forward in that effort and will hopefully set a new standard for the industry,” said Jody Gerson, UMPG Chairman and CEO.

“The key to a functioning music industry is full cooperation around one system for song data collection. Auddly is independent and open for all parties and we hope that UMPG’s forward-thinking way will inspire other publishers and rights societies to join us for a sustainable music industry,” said Niclas Molinder, Founder and CEO, Auddly.

“Auddly enables songwriters and producers like me to keep track of all projects from inception to release – and to make sure that those who look after our rights have all the correct information right from the start. So this is a great step forward for music creators all around the world towards a fairer and more transparent music industry,” said Max Martin, producer and songwriter.

About Auddly

Auddly is a unique metadata identifier, a song data hub, which keeps all members attached to a song in sync and contributes to efficient collaborations, matched credits and correct payments. Founded in Sweden and backed by hitmakers Max Martin and Björn Ulvaeus, who is also the main investor in the company, Auddly brings the future of data management to music creators and organizations.

About Universal Music Publishing Group

Universal Music Publishing Group (UMPG) is a leading global music publisher with 44 offices in 37 countries. UMPG represents music in every genre from some of the world’s most important songwriters and catalogs. These include ABBA, Adele, Jhené Aiko, Alabama Shakes, Axwell & Ingrosso, Bastille, Beach Boys, Beastie Boys, Irving Berlin, Leonard Bernstein, Jeff Bhasker, Justin Bieber, Big Sean, Chris Brown, Mariah Carey, The Clash, Coldplay, J. Cole, Elvis Costello, Miley Cyrus, Jason Derulo, Neil Diamond, Disclosure, Danny Elfman, Eminem, Gloria and Emilio Estefan, Florence + the Machine, Future, Martin Garrix, Selena Gomez, Ariana Grande, Al Green, Haim, Halsey, Emile Haynie, Jimi Hendrix, Sam Hunt, Imagine Dragons, Carly Rae Jepsen, Tobias Jesso Jr., Billy Joel, Elton John/Bernie Taupin, Joe Jonas, Nick Jonas, Lil Yachty, Linkin Park, Demi Lovato, Steve Mac, Post Malone, Mamas and Papas, Maroon 5, Shawn Mendes, Metallica, Metro Boomin, Miguel, Nicki Minaj, Mumford & Sons, Jimmy Napes, Randy Newman, New Order, Ne-Yo, Pearl Jam, Quavo, R. City, Otis Redding, Red Hot Chili Peppers, R.E.M., Carole Bayer Sager, Gustavo Santaolalla, Travis Scott, Sex Pistols, Paul Simon, Britney Spears, Bruce Springsteen, Stax (East Memphis Music), SZA, Justin Timberlake, U2, Keith Urban, Diane Warren, Andrew Lloyd Webber, Jack White, Zedd and many more.