BRAVADO SIGNS NINE INCH NAILS FOR MERCHANDISE
New York, NY, August 1, 2008 - Bravado, the world's leading global music merchandising company, has entered into an agreement to manufacture and distribute merchandise with seminal rock band Nine Inch Nails. The announcement was made today by Tom Bennett, Chief Executive Officer, Bravado.
Nine Inch Nails (NIN) was founded in 1988 by Trent Reznor, who is the group's main producer, singer, songwriter and instrumentalist. Reznor is the only official member of the band and remains solely responsible for its direction. After each album is recorded, he assembles a band for live shows and touring. NIN has scored numerous radio hits and earned ten Grammy nominations, winning twice. The band has released eight major studio albums and sold over 20 million albums worldwide, with 11 million sales certified in the US alone.
"Trent Reznor's talent and vision are truly prolific," said Bennett. "We are excited to work with Nine Inch Nails in order to create a range of merchandise which reflects the band's very specific sound and character."
NIN is currently getting ready to embark on an international tour in support of their most recent album, The Slip. "The Nine Inch Nails: Lights In The Sky" tour kicks off in Vancouver on July 25 and continues throughout Canada and the United States until the beginning of September, when they will move on to South America, with performances in Chile, Brazil, Columbia and Venezuela. The tour is schedule to wrap at the end of October in Mexico.
Bravado, the only global, 360° full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through web-based stores. Bravado also licenses rights to an extensive network of third party licensees around the world. The company maintains offices in London, Los Angeles, New York, San Francisco and Stockholm, and partner companies in Berlin, Paris, Japan, Australia and South America. Now under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world's largest record company, as well as the group's significant marketing strength. Bravado artists include Kanye West, Gwen Stefani, Beyonce, Elton John, Guns 'N Roses, Metallica, Led Zeppelin, The Who, Iron Maiden, Alicia Keys, Nine Inch Nails, Dolly Parton and The Killers, among many others.