Social Responsibility

It’s the universal language. It inspires us, moves us, thrills us, heals us and ultimately unites us all. As the world’s leading music company, it’s our responsibility to nurture music, and to foster artistry and self-expression. In a world that desperately needs to find more common ground, there is no better way to provide it, than through music.

Using the collective power of our passionate community of music lovers – ranging from employees to artists to fans – we support and partner with organizations around the globe that are working towards meaningful positive change and social responsibility.


The UMG x REVERB Amplifier Award celebrates artists who use their music, their reach, and their actions to create positive impact for people and the planet.

UMG Logo

The annual UMG x REVERB Amplifier Award is a joint effort between UMG and the environmental nonprofit, REVERB, to recognize artists that have shown an outstanding commitment to creating positive change through their music and their reach. We believe music has the extraordinary power to unite, shape culture, and empower millions to take action on the issues our world faces. Each year, we honor artists who have shown a remarkable dedication to realizing the unmatched power of music to create a better world.

2024 Recipient: boygenius

In 2024, boygenius – Julien Baker, Lucy Daucus, and Phoebe Bridgers – was recognized for their efforts on their 2023 tour to support LGBTQ equality, reproductive justice, Indigenous land rights, and climate initiatives, on both a local and national level.

View the press release about boygenius’s Amplifier Award win here.

2024 Amplifier Award Winner: boygenius

(L-R) boygenius’ Phoebe Bridgers, Lucy Dacus and Julien Baker. Photo by Max Webb for UMG.

2024 Amplifier Award Winner: boygenius

(L-R) Adam Gardner, Co-Founder & Co-Director of REVERB; Phoebe Bridgers; Lucy Dacus, Julien Baker; Sir Lucian Grainge, UMG Chairman & CEO. Photo by Christopher Polk for Billboard.

2023 Recipient: Billie Eilish

In 2023, Billie Eilish was selected as the first-ever recipient of the UMG x REVERB Amplifier Award in recognition of her work setting a new benchmark for sustainable touring, raising over $1 Million for climate causes, and using her platform to empower millions of her fans to take action on environmental and social issues.

View the press release about UMG’s partnership with REVERB and Billie Eilish’s Amplifier Award win here.

2023 Amplifier Award Winner: Billie Eilish

Billie Eilish. Photo by Vivien Killilea/Getty Images for UMG.

2023 Amplifier Award Winner: Billie Eilish

(L-R) Sir Lucian Grainge; Billie Eilish; Lara Seaver, Director of Projects at REVERB and Adam Gardner. Photo by Lester Cohen/Getty Images for UMG.