New label focused on elevating A-Pop music to a global audience

First signing is Jannine Weigel – Thai singer, songwriter, influencer, model and actor

Jannine Weigel

KUALA LUMPUR, MALAYSIA, December 06, 2019 — AirAsia Group, a leading travel and lifestyle company within Asia Pacific and Universal Music Group (UMG), the world leader in music-based entertainment, today announced the launch of RedRecords, an innovative new label partnership focused on signing, developing and breaking new Asian artists and elevating ‘A-pop’ globally to new audiences throughout the region and around the world.

The two companies announced the groundbreaking partnership at a press conference, held in Kuala Lumpur today. RedRecords will focus on discovering and developing talent from Southeast Asia and throughout the wider continent and form a clear and unique sound that reflects the diverse and rich musical culture of the continent.

RedRecords will be based in Kuala Lumpur and Los Angeles and will combine UMG’s industry leading track record in artist development with AirAsia’s regional and global marketing strength to expand A-Pop’s reach beyond national borders and languages to reach audiences around the world. In addition to artist development and A&R, the label will provide distribution and marketing, as well as management and agency services. The label will be lead by Hassan Choudhury, Head of Music for AirAsia Group, who will take on the role of CEO of RedRecords.

Speaking on the announcement, Tony Fernandes, CEO of AirAsia Group said, “This announcement is incredibly important to me. It appears life has come full circle for both myself and my AirAsia brothers, Kamarudin and Nadda, whom I met through our early days in music. We have already revolutionised air travel enabling everyone to fly and as we celebrate 18 years of operation for AirAsia – we are focused on transforming the airline into a global digital travel and lifestyle leader. Now we are also heading back to our musical roots to revolutionise the future of Asian pop culture and give it the world wide stage it deserves in conjunction with Universal Music to launch RedRecords.”

Sir Lucian Grainge, Chairman & CEO, Universal Music Group said, “I am delighted to announce the launch of RedRecords with Tony and his team at AirAsia. The worldwide success of Latin and K-Pop has demonstrated that in the streaming era there are no barriers to great music regardless of language. Together with the combined strategic marketing reach and resources of AirAsia and UMG, we can provide Asian artists an exciting opportunity to truly go global.”

Adam Granite, EVP, Market Development, Universal Music Group said, “We are excited to officially launch RedRecords today with AirAsia. Together we share a commitment to the long-term development and transformation of the music ecosystem within the region. A region filled with new talent that has the potential to reach almost 700 million people across Southeast Asia alone and where music is increasingly driven by a young, social and mobile-driven audience. Together we are confident that the team at RedRecords will help introduce A-pop to a new global audience, ready to embrace new talent from throughout Asia.”

Hassan Choudhury, Head of Music for AirAsia Group and CEO of RedRecords said, “This is an excellent opportunity to leverage of both AirAsia and UMG’s potential in a musical journey. Having worked for both of these incredible companies, witnessing first hand their enormous strengths in their respective industries, I aim to bring the creative forces of both teams together in order to help develop the undoubted music talent that lays here in Asia.”

RedRecords Announce Thai sensation Jannine Weigel as marquee first signing.

At the press conference, the label announced the signing of Thai pop-artist and influencer Jannine Weigel, as its marquee first artist. Weigel, a singer, songwriter, influencer, gamer and actor has released several singles and EPs and amassed a huge following on social media, with more than 600 million views and 3.3 million followers on YouTube, in addition to 3.2 million followers on Facebook, 1.5 million on Instagram and more than 500,000 on TikTok.

On signing to RedRecords, Jannine Weigel said, “I’m so proud to be the first artist to sign to RedRecords and to have the support of this amazing team helping to take my career to even greater heights. My fans are going to love all the incredible experiences that we have in store for them. I cannot wait for you to hear my new music.”

Earlier this year, UMG announced a strategic expansion of operations within the region with the launch of a new regional headquarters in Singapore. UMG is committed to growing the entire music ecosystem throughout Southeast Asia, extending its focus and commitment to local language and domestic repertoire in order to provide music fans with the best music experience throughout the region.

 

ABOUT AIRASIA
AirAsia is a leading travel and financial platform company in Asia Pacific, providing air transport, travel and lifestyle services, as well as financial services. AirAsia started as a low-cost carrier with operations in Malaysia, Indonesia, Thailand, the Philippines, India and Japan, and has carried more than 600 million guests to over 150 destinations in its network across Asia, Australia, the Middle East and the US. Recognised for its world-class service, the airline has been named Skytrax World’s Best Low-Cost Airline 11 years in a row from 2009 to 2019 and World Travel Awards World’s Leading Low-Cost Airline for seven consecutive years from 2013 to 2019. AirAsia has since embarked on a transformation journey to become more than just an airline, with the inclusion of hotels, holidays, activities and online shopping on its travel and lifestyle platform airasia.com, integrated logistics through Teleport and digital financial services via its money app, BigPay. Follow AirAsia on Facebook (AirAsia), Twitter (@AirAsia), Instagram (@airasia), YouTube (AirAsia), Weibo (@亚航之家) and WeChat (亚洲航空).

ABOUT UNIVERSAL MUSIC GROUP
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company.

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