The character, named Manager Noët All, will become the manager of KINGSHIP, a group consisting of Bored Ape & Mutant Ape NFTs

10:22PM launches official KINGSHIP website with Allowlist for future activations

SANTA MONICA, March 17, 2022 — 10:22PM, a Web3 label that discovers and develops artists, brands, digital creators and intellectual property, today announced the purchase of Bored Ape #5537, becoming the first label at a major music company to own one of the popular NFT characters and become a member of the Bored Ape Yacht Club Community.

The female character, named Manager Noët All, will serve as the manager for KINGSHIP, the first-ever metaverse group that consists of a Mutant Ape and three Bored Ape NFTs, including a rare Solid Gold and Blue Beams apes. Manager Noët All features several rare traits including a blue dress (0.95%), pilot helmet (1%), white fur (4%) and sad eyes (6%).

10:22PM is additionally launching KINGSHIP’s official website and Discord to provide fans and the collector community with information about the group’s activities, new developments including access to the allowlist and future activations. KINGSHIP was created by 10:22PM founder Celine Joshua, who is leading a team developing the group’s NFTs, activations and experiences in the metaverse.

Celine commented, “We have been incredibly busy developing KINGSHIP since our initial announcement and I’m so excited to introduce Manager Noët All, one of many new characters that will be joining the KINGSHIP universe. As the manager of the group, Manager Noët All will help drive the storyline and allow us to communicate with the community. We hope to make the KINGSHIP universe as entertaining and immersive as possible, while simultaneously building value for holders. With the launch of KINGSHIP’s official Discord, the community will have a home where members can interact with one another and get all the latest updates on KINGSHIP’s journey, including how to access the allowlist. Stay tuned, there’s so much to come.”

The Bored Ape Yacht Club is a collection of 10,000 unique Bored Ape NFTs— unique digital collectibles living on the Ethereum blockchain. A Bored Ape NFT doubles as a Yacht Club membership card, granting access to members-only benefits. In addition to the bathroom virtual graffiti board, future areas and perks can be unlocked by the community through roadmap activation.

For more questions, please email

Note to Editors:
KINGSHIP is in all capital letters.

Please refer to Manager Noët All by her full name in all references with an umlaut over the ë.

Assets for KINGSHIP and Manager Noët All can be found here.


About 10:22PM
As Universal Music Group’s next-gen label, 10:22PM has been discovering, developing and empowering artists, digital creators and brands since 2018. Providing an innovative framework with a team of industry endemics, 10:22PM enables boundary-pushing talent to operate as fast and fluidly as the space requires. Through utilizing new technology and platforms, alongside first-of-a-kind strategies and execution, 10:22PM keeps its talent & IP at the forefront of entertainment and commerce. Leading the charge towards a Web3 future, 10:22PM sits at the intersection of music, gaming, NFTs, Blockchain and the Metaverse.