Y7 STUDIO AND UNIVERSAL MUSIC GROUP ANNOUNCE EXCLUSIVE PARTNERSHIP TO OFFER THE INTERNET’S FIRST MUSIC-DRIVEN YOGA PLATFORM
Universal Music Group’s award-winning roster acts as a natural integration into Y7’s new and improved music-forward, digital experience
New York, NY – November 30, 2022 — Y7 Studio, America’s #1 music-driven premium yoga brand, and Universal Music Group (UMG), the world leader in music-based entertainment, today announced an exclusive partnership that brings UMG’s artists to the forefront of Y7’s online yoga classes.
Y7 Studio will offer the internet’s first digital yoga platform with synced hit music integrated into all classes, accessible via a new digital-only subscription or through omnichannel memberships. UMG will serve as the exclusive label partner of this overhauled digital platform, enabling an immersive yoga experience driven by both today’s biggest hits and the most iconic songs of all time from the company’s roster of award-winning artists.
“The future of fitness is omnichannel, and it was crucial for us to ensure music was at the heart of our online offering, just as it has been inside our studios,” said Sarah Larson Levey, Founder & CEO of Y7 Studio. “Our exclusive partnership with UMG will pair the world’s best music with the Internet’s sweatiest vinyasa flows, creating an unmatched online yoga experience.”
Music is the lifeblood of the Y7 yoga experience, where its diverse roster of yoga instructors use the beat to drive the breath and pace of their guided vinyasa flows. Other initiatives such as Y7’s monthly Artist Spotlight Program, which amplifies up-and-coming BIPOC artists, will also now tap into UMG’s artist roster
Bryan Stone, UMG’s Senior Vice President of Business Development & Global Digital Strategy, said: “We are excited to partner with Y7 to bring their music-centric brick-and-mortar experience into the digital realm with the world’s biggest and best recorded music catalog. Y7’s unique yoga workout will be a welcome addition to UMG’s health and wellness portfolio and perfectly complements our goal to harness the motivational and healing power of music.”
Users can experience the partnership firsthand as Y7’s new digital platform officially is live. For more information, and to flow, please visit www.y7-studio.com and keep up with the brand on Instagram and TikTok.
About Y7 Studio
Established in 2013, Y7 is a national yoga brand known for its sweat dripping, beat bumping, candlelit yoga. Y7 classes are paced to the beat of the music to drive the breath, with tracks from varied artists and genres. They practice in a dark, heated, candlelit room with no mirrors to encourage you to turn your focus inward and explore your individual practice. Online, clients can access unlimited on-demand classes from their favorite Y7 instructors anytime, anywhere to flow hard no matter their level.
With Y7 Studio locations across New York and Los Angeles, virtual classes, a 5-star rated teacher training program, and coveted retail line, Y7 is uniquely positioned as the premier yoga and lifestyle brand. Y7 ranked 80th on Inc Magazine’s 2018 list of America’s fastest-growing private companies and the fastest growing privately held yoga company.
About Universal Music Group
At Universal Music Group, we exist to shape culture through the power of artistry. UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms, and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. For more information, visit www.universalmusic.com.