UNIVERSAL MUSIC INDONESIA ANNOUNCES PARTNERSHIP WITH WONDERLAND RECORDS AND SIGNING OF POPULAR INDONESIAN SINGER RENDY PANDUGO
JAKARTA, 09 October 2020 – Universal Music Indonesia, a division of Universal Music Group (UMG), the world leader in music-based entertainment, today announced the exclusive signing of popular Indonesian singer-songwriter Rendy Pandugo, in partnership with exciting new Indonesian independent label Wonderland Records, marking the beginning of a new collaborative relationship between the two companies.
Wonderland Records was founded earlier in 2020 by Mahavira Wisnu Wardhana (Inu), a hugely experienced A&R, with successful history of developing and breaking young Indonesian talent. Alongside label activity, Wonderland provides artist management and is committed to creating a fair creative and collaborative ecosystem for its artists. Having spent more than a decade as an artist, Inu joined Sony Music Indonesia as an A&R Director in 2014, where over five years he helped guide the careers of many breakthrough local talents including; Isyana Sarasvati, GAC and The Overtunes.
The first artist to join Universal Music Indonesia through the partnership – Rendy Pandugo is one of Indonesia’s most popular performers. Originally from Medan, a city in Northern Sumatra, Pandugo found success after being discovered singing from café-to-café, whilst surviving life having moved to the country’s capital Jakarta. Since releasing his debut album in 2017, he has achieved more than 100 million global streams, including 20 million views on YouTube.
His new single ‘Home’ is released worldwide today – October 9th, alongside an accompanying music video.
The track, his first to be released since signing with Wonderland Records, is taken from his forthcoming album, due for release in 2021 and was finished by multiple Grammy-winning engineer Greg Calbi, at Sterling Sound, whose credits include Kacey Musgraves ‘Golden Hour’, which picked up the coveted Record of the Year award in 2019.
In making the announcement, Wisnu Surjono, Managing Director, Universal Music Indonesia said, “We are excited to partner with Inu and Wonderland Records. Together, we share the same ambitions to bring the best new artist talent to audiences here in Indonesia but also to help introduce Indonesian music and culture to music fans throughout the wider region and around the world, utilising our global reach as the world-leader in music based-entertainment. Rendy is the perfect artist to begin this collaboration with. He is an incredibly talented singer-songwriter and we are looking forward to find creative ways to help his music reach new fans globally and to support the next phase of his career as an artist.”
Inu, Founder & CEO of Wonderland Records said, “This new relationship between Wonderland and Universal Music Indonesia, will serve to open up new opportunities for collaboration for Rendy and other artists in Wonderland, and hopefully help create many new opportunities to build success and awareness around the world in the future. With this new strategy of partnership with Universal Music Indonesia, which is a division of the Universal Music Group, we are hoping to make known the Indonesian artists such as Rendy Pandugo and the following talents, on a global scale.”
Speaking on the launch of his new single, Rendy Pandugo said, “It is really fun to work and collaborate with new people with fresh ideas and enthusiasm; this great and new vision has definitely helped me to sharpen my goals in music and I am excited to share the next phase of my journey with the teams at Wonderland and Universal Music Indonesia.”
About Universal Music Group
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company.