UNIVERSAL MUSIC GROUP AND UMUSIC HOSPITALITY & LIFESTYLE TO OPEN NEW UMUSIC SHOP IN THE HEART OF CAMDEN MARKET

Opening December 16, 2025, the store brings Camden’s storied music culture to life – combining fashion, artistic creativity, and community all under one roof

London, UK — December 11, 2025 — Universal Music Group (UMG), the world leader in music-based entertainment and UMusic Hospitality & Lifestyle, its entertainment-driven hospitality brand, today announced the opening of UMusic Shop Camden, furthering its dedication to reimagining the fan experience.

Following the recent opening of UMusic Shop NY and the successes of previous UMusic Shop openings in Madrid, Spain and Japan’s UMusic Shop in the heart of Tokyo’s vibrant Harajuku district, the Camden location is the brand’s debut UK retail experience, combining one of London’s most legendary creative districts with a brand redefining what it means to live through music.

Few neighborhoods in the world carry the same cultural charge as Camden. A home to music movements for over half a century, its streets have echoed with the sounds of punk, Britpop, UK soul/garage and indie innovation. Camden Market has shaped generations of artists while remaining a haven for individuality and expression. Against this iconic backdrop, UMusic Shop Camden will open as a new kind of cultural hub, one that honors the area’s storied past while looking boldly toward the future.

Spanning nearly 4000 sq ft., the space has been designed as a destination where music, fashion, design, and storytelling seamlessly converge. The new space will include retail space, the Vinyl Lounge, DJ booth, a performance stage, Sound Studio, and more. Guests will discover exclusive artist collaborations, immersive installations, and curated content for Camden’s superfans, collectors, and pop culture lovers. The shop’s design blends Camden’s raw creative spirit with UMusic Hospitality and Lifestyle’s global sensibility, resulting in a space that feels both authentically local and universally inspiring.

A built-in DJ booth and stage will host artist appearances, pop-ups, and spontaneous performances, turning the shop into a living, breathing extension of Camden’s streets. A “Get Ready With Me” area, modeled after one of social media’s most relatable formats, will give creators a real-world space to produce content, connect, and collaborate. Meanwhile, the Vinyl Lounge will serve as a relaxed daytime café and record shop before transforming into an intimate evening venue, where small-scale live performances and community gatherings bring the space to life after dark.

At its center, The Sound Studio pays tribute to UMusic Hospitality & Lifestyle and UMG’s deep roots in music creation. Inside the soundproof engineer’s booth, visitors can hear a new release as it would sound in the studio, and watch behind-the-scenes footage through interactive “studio windows.” Designed to be both experiential and shareable, it captures the essence of what UMusic stands for, giving fans a direct connection to the creative process itself.

“Camden’s iconic music scene is world famous. Its legendary venues have been a home of music to fans and artists for decades, setting the tone for British music and culture. Located in the heart of Camden’s stables, our store creates a space for fans, artists and the community to come together and celebrate the power of music – and do so somewhere truly special.” Jonathan Sands, Senior Creative Director, Retail UMusic Hospitality and Lifestyle

UMusic Shop Camden is a natural fit for the area’s cultural footprint, reinforcing its global reputation as a destination for discovery and creativity. Blending retail, performance, and community under one roof, it creates a space where Londoners and visitors alike can experience the universal language of music in a distinctly Camden way.

“UMusic Shops are where music lives beyond the stage,” said Jordi Solé, President, UMusic Hospitality & Lifestyle.“Our goal is to create spaces that celebrate creativity in every form, whether that’s hearing a live DJ set, grabbing a coffee in the Vinyl Lounge, or recording your own track in The Sound Studio. Camden has always been a home for artists, and this shop will carry that spirit forward.”

“Camden represents a lot of why UK music leads on the global stage- much-loved venues, music-obsessed fans, and world leading artists. Our store is a place for fans to immerse themselves in British music – from meeting their favourite artists, to accessing limited edition merch, or listening to an album in the on-site studio.” Rebecca Allen Chief Artist and Strategy Officer Universal Music Group UK and Ross Foster SVP Commercial Affairs, Universal Music Group

UMusic Shop Camden Market will open on December 16, 2025.

About UMusic Shop

UMusic Shop is part of a global venture between Universal Music Group and UMusic Hospitality & Lifestyle, created to bring the spirit of UMG’s iconic artists and labels into retail and everyday life. Each shop seamlessly blends music, creativity, and design to deliver experiences that extend far beyond traditional retail, from exclusive collaborations, artist-driven collections, to pop-up activations and curated cultural programming. Rooted in its local community, UMusic Shop transforms physical spaces into creative meeting points where fans, artists, and brands connect through the universal language of music.