UMUSIC HOTELS LAUNCHES ITS FIRST-EVER OFFICIAL UMUSIC SHOP

Within the award-winning UMusic Hotel Madrid, the retail store will be a meeting point between culture, entertainment, and retail – combining the sale of exclusive products with immersive music experiences for dedicated music superfans

Photo Credit: UMusic Hotels

UMusic Hotels is unveiling its first-ever retail destination with the grand opening of the UMusic Shop inside UMusic Hotel Madrid. This flagship launch marks a bold new chapter in the brand’s journey – bringing music to life through immersive, physical spaces designed to connect more deeply with fans.

Situated in the heart of Madrid’s city center, with direct access from Carretas Street, the store anchors UMusic Hotels brand’s flagship property and sets a precedent for immersive, music-forward hospitality. Designed as both a cultural destination and retail environment, the space merges sound, design, and storytelling into a multidimensional experience for music lovers, travelers, and creators alike.

Spread across two floors, the store features high-fidelity sound systems, digital show windows, and curated installations of vinyl, apparel, and artist-driven merchandise. A sleek café corner offers grab-and-go refreshments, while fitting rooms and modular displays provide a boutique-style showcase for lifestyle collaborations. Natural materials and ambient lighting lend the space a warm, contemporary tone.

A curated destination for music superfans and culture lovers alike, UMusic Shop will serve as a platform for live cultural programming – hosting artist meet-and-greets, listening sessions, exclusive product drops, and brand activations. A permanent installation space will feature rotating exhibitions that explore the stories behind the music, offering fans and creators a deeper way to engage with Universal Music Group’s unmatched global catalog and roster. Standing at the intersection of music, culture, and fandom, UMusic Shop will also play a central role in the excitement surrounding the highly anticipated Mad Cool Festival, with exclusive experiences and announcements on the horizon.

From its street-level red velvet storefront to its vinyl-lined interior, every inch of the store has been curated with the fan experience in mind. For Universal Music Group and UMusic Hotels, it’s more than a retail move – it’s a cultural statement.

“At UMusic Hotels, we’re always exploring new ways to bring fans closer to the music and the artists they love, while delivering an exceptional entertainment, retail and hospitality experience,” said Jordi Solé, President, UMusic Hotels. “The UMusic Shop is more than a store; it’s a space for discovery, inspiration, and fan connection. We’re proud to bring this vision to life in Madrid, and it’s only the beginning.”

With this milestone launch, UMusic Hotels is redefining how music is experienced in the physical world, turning real spaces into immersive frontiers of fandom. UMusic Shop marks Universal Music Group’s second premium retail destination globally, joining the flagship UMG store in Tokyo’s iconic Harajuku district.

About UMusic Hotel Madrid

Just steps from Madrid’s iconic Puerta del Sol, UMusic Hotel Madrid offers a five-star hospitality experience seamlessly intertwined with world-class entertainment at the revitalized UMusic Hotel Teatro Albéniz. The decision to restore and reimagine this renowned cultural landmark reflects UMusic Hotels’ commitment to preserving local heritage while breathing new life into a historic space at the heart of the city’s music and entertainment scene.

The hotel features 130 beautifully appointed rooms and suites, meticulously renovated to deliver modern luxury and comfort. Guests can enjoy two elegant lobbies, the signature El Albéniz restaurant, an outdoor pool, and Nota Alta – a rooftop bar offering panoramic views of the Madrid skyline. With state-of-the-art meeting rooms and direct access to the legendary Teatro Albéniz, the property stands as a one-of-a-kind destination for travelers seeking immersive, music-led experiences.

UMusic Hotel Madrid marked the international debut of UMusic Hotels – an innovative hospitality brand developed in partnership with Universal Music Group. With future locations planned across Europe, the United States, and Latin America, UMusic Hotels redefines travel by blending upscale accommodations with the transformative power of music. Each location is designed to foster cultural connection, champion creativity, and contribute to meaningful social impact within its local community.

Learn more at www.umusic-hotels.com.

 

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