THE WIGGLES SET FOR TRIUMPHANT RETURN:

CHILDREN’S ENTERTAINMENT POWERHOUSE SIGNS GLOBAL DEAL WITH UNIVERSAL MUSIC GROUP – PLUS NEW WORLD TOUR

SANTA MONICA, February 17, 2026 – The world’s most successful children’s entertainment group, The Wiggles, today announced a landmark strategic global agreement with Universal Music Group (UMG), the world leader in music-based entertainment, marking an exciting new chapter in the group’s 35-year history.

Through this collaboration, Universal Music Australia (UMA) will take the lead in amplifying The Wiggles’ reach to more families around the world, alongside UMG’s global network of labels and divisions providing their expertise across streaming, digital and physical distribution, promotion and marketing to help scale The Wiggles’ global presence through new recording projects, expanded digital content and integrated campaigns. In the U.S., The Wiggles will be released by Republic Records: Kids & Family.

The Wiggles’ global success has long been anchored by a deep and meaningful connection with audiences in the United States. In the early 2000s, the group experienced rapid international growth through television, home video and touring across the US, UK, New Zealand and Hong Kong, with their videos gaining major traction on Disney Channel’s Playhouse Disney. In 2001, The Wiggles toured the US during the weeks following September 11, forging a particularly strong bond with American families.

Their momentum continued with the release of ‘Wiggly Safari’ in 2002, featuring guest appearances from Steve Irwin and his family including Terri and Bindi and reached a historic peak in 2003 when The Wiggles performed 12 consecutive sold-out shows at Madison Square Garden in New York City – an extraordinary feat for any musical act.

That same year, on November 1, New York City officially declared ‘Wiggles Day’ in honour of their global contribution to children’s entertainment.

“The Wiggles have built an extraordinary creative legacy in children’s entertainment. We see strong potential to continue growing The Wiggles brand globally, while staying true to what has also made them so beloved for more than 35 years. We’re thrilled to welcome them into the Universal Music family,” added Andrew Kronfeld, Executive Vice President, International and Label and Artist Ventures, Universal Music Group.

Further commenting on the partnership, Universal Music Australia and New Zealand President and CEO, Sean Warner added, “The Wiggles are a true cultural phenomenon and one of Australia’s most iconic and enduring success stories. Their music has soundtracked childhoods for generations and continues to resonate across audiences worldwide. We’re proud to be shaping the next chapter of their international journey as a trusted and much-loved Australian group.”

Republic Records: Kids & Family Senior Vice President, Bree Bowles shared, “The Wiggles are a global cultural force whose music has shaped childhoods across generations. Their ability to connect with families around the world and their impact on children’s entertainment is unmatched. We are thrilled to be working with The Wiggles as we look to amplify their magic, honor their legacy, and help write the next extraordinary chapter of their story.”

The Wiggles’ founder and original Blue Wiggle, Anthony Field, said, “The Wiggles’ mission has been about creating fun, educational and enriching music for children and families. What makes this new partnership so special is the opportunity to take everything we do – music, storytelling, live performance – and amplify it on a truly global scale. Universal Music understands both the legacy and the future of The Wiggles, and together we’re looking forward to reaching families everywhere across America and around the world in new and meaningful ways.”

Kate Chiodo, CEO, The Wiggles adds, “The Wiggles business has enjoyed tremendous growth over the past few years, and we are looking forward to continuing this trajectory and scaling our activity internationally with our friends at Universal Music.”

Since forming in 1991, the colorful combo has garnered over 30 million album and DVD sales, 4 billion global music streams, 6 billion YouTube views and has recently surpassed 10 million YouTube subscribers. In recognition of the group’s ongoing popularity, The Wiggles have also been crowned Australia’s #1 Local Artist on Spotify for the past three years (2025, 2024, 2023).

This new partnership with Universal Music Group marks an exciting new chapter for The Wiggles, building on a successful and long-standing relationship with ABC Music, which has served as the group’s record label since 1991. During this time, The Wiggles earned 18 ARIA Awards, including induction into the ARIA Hall of Fame and received the prestigious Ted Albert Award for Outstanding Services to Australian Music.

Since expanding to an eight-member line up in 2021, the beloved cast – recognisable by their signature skivvies – now includes; Anthony and Lucia (Blue Wiggles), Simon and Caterina (Red Wiggles), Tsehay and Evie (Yellow Wiggles) and Lachy and John (Purple Wiggles).

As a group, they continue to create timeless content for families that is both developmentally appropriate for children and entertaining for parents and carers. In fact, many of these adults fondly remember growing up with The Wiggles, demonstrating a unique audience relationship that spans generations.

In addition to the core cast, The Wiggles’ friends include iconic characters such as Dorothy the Dinosaur, Wags the Dog, Henry the Octopus and Captain Feathersword, as well as the viral internet sensation, The Tree of Wisdom, whose dancing has become a global phenomenon amongst children and grown-ups alike, with celebrity fans including Robert De Niro, Khloe Kardashian, and Jessie J to name a few.

Looking ahead, The Wiggles are gearing up to embark on a global run of tour dates, including sold-out shows from March through August across the UK, US and Canada. The Tree of Wisdom Spectacular Tour will bring their world-class live performances to audiences across major markets and feature performances at New York’s Beacon Theatre, Philadelphia’s Miller Theatre, Boston’s Wang Theatre, Atlanta’s Cobb Energy Centre, Charlotte’s Ovens Auditorium and many more.

Full list of tour dates can be found below, tickets can be purchased at thewiggles.com.

THE WIGGLES TREE OF WISDOM SPECTACULAR WORLD TOUR
March 28 – London, UK – ICC Auditorium ExCeL
March 29 – London, UK – ICC Auditorium ExCeL
March 30 – Birmingham, UK – Symphony Hall
March 31 – Nottingham, UK – Royal Concert Hall
April 1 – Liverpool, UK – M&S Bank Arena
April 2 – Manchester, UK – O2 Apollo
April 4 – Newcastle, UK – Utilita Arena
April 6 – Edinburgh, UK – Usher Hall
April 7 – Glasgow, UK – SEC Armadillo
April 9 – Cardiff, UK – Utilita Arena
August 12 – Orlando, FL – Hard Rock Live
August 13 – Jacksonville, FL – Moran Theatre at JCPAC
August 15 – Macon, GA – Macon City Auditorium
August 16 – Atlanta, GA – Cobb Energy Centre
August 17 – Charlotte, NC – Ovens Auditorium
August 18 – Tysons, VA – Capital One Hall
August 19 – Hershey, PA – Hershey Theatre
August 20 – Philadelphia, PA – Miller Theatre
August 22 – New York, NY – Beacon Theatre
August 23 – Montclair, NJ – Wellmont Theatre
August 24 – Boston, MA – Wang Theatre

About  Universal Music Group

At Universal Music Group, we exist to shape culture through the power of artistry. UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation, and entrepreneurship, UMG fosters the development of services, platforms, and business models to broaden artistic and commercial opportunities for its artists and create new experiences for fans. For more information, visit www.universalmusic.com.

About Republic Records: Kids and Family

Republic Records: Kids & Family launched as the official children’s division of Republic Records in 2022. The division caters to audiences ages 0-12 with fun and family-friendly music, collaborations, and experiences tailored to early development. Aimed to entertain the whole family, it offers engaging, educational, and explorative content, leveraging innovative partnerships with trusted brands such as Nickelodeon, Dreamworks, Sony Pictures Animation and many more. With an emphasis on high quality music and world-class presentation, Republic Records: Kids & Family appeals to little ears and beyond.

 

 

Date: