Local independent artists can discover a new path to success through Spinnup

Spinnup is offering a free release for new artists signing up the service for a limited time

TOKYO, June 24, 2020 – Universal Music Group (UMG), the world leader in music-based entertainment has announced today that Spinnup, its global DIY digital distribution service for independent and unsigned music has launched in Japan, to help artists and their music be heard by fans and A&Rs around the world.

The newly launched, localized Japanese language service will help provide local independent artists the opportunity to release their music around the world and be heard by local Universal Music A&Rs at the same time.

Through Spinnup, artists can easily distribute their music to the biggest music platforms on the planet, including Spotify, Apple Music, Amazon, as well as local Japanese platforms including LINE and AWA. Unlike other distribution platforms, Spinnup also showcases new talent in front of UMG’s A&Rs. Having already signed more than 80 artists across Europe and the US to frontline UMG labels, Spinnup now has dedicated staff in Tokyo to support, discover and sign the best new talent in Japan.

For a limited time, all artists in Japan creating a new account can release either one single, mini-album or album for free via Spinnup, using the free code SPINNUPJP.

During a time when many people are staying home, Spinnup is on a mission to support its independent artist community. Spinnup recently launched Creators United, an initiative to give artists a sense of connection and help them channel their energy and emotion into new music. The project combines all-new content skewed to artists in lockdown, a Spinnup Community Facebook Group, and a series of livestream programs.

Ichiro Tamaki, Corporate Executive, Universal Music Japan said, “Distributing music has never been easier than today, but the challenge of building a professional career is no different for new artists.  Spinnup not only enables local independent artists to release their music to fans around the world, but it also enables our A&R to discover new talent. We’re very excited to be able to find and support new Japanese talent through Spinnup and to invigorate the independent music scene here.”

Nina Usher, GM, Spinnup said, “As a global service, Spinnup places the utmost importance on being able to reach independent artists all over the world and help them get heard. We are so excited to launch a fully localised service in Japan, complete with new DSPs and powered by the team at Universal Music Japan. We can’t wait to tap into the community of independent artists here and to discover the best new talent.”