VIVENDI ENTERTAINMENT AND A SQUARED ENTERTAINMENT (A2) ENTER INTO HOME ENTERTAINMENT AND DIGITAL PARTNERSHIP
November 1, 2010, Los Angeles, California – Vivendi Entertainment has entered into a North American licensing agreement with A Squared Entertainment (A2), a full-service brand entertainment company, for home entertainment and digital rights. The deal includes key brands such as Warren Buffett’s “Secret Millionaire’s Club,” Gisele Bündchen’s “Gisele & the Green Team,” “Martha and Friends” starring Martha Stewart as a 10-year old girl and its new label, Stan Lee Comics.
Dedicated to producing “content with a purpose,” A2 provides enriching and entertaining multi-media content and experiences for kids. Upcoming titles will include: “Secret Millionaires Club,” an animated series that teaches children financial literacy; “Gisele & the Green Team”, a show that empowers girls to save the planet and “Martha & Friends,” in which a 10-year old Martha Stewart and her friends show how fun and easy it is to ‘do-it-yourself’. Additionally, A2 has teamed up with Stan Lee to create Stan Lee Comics, providing all new adventures from the legendary comics mogul. The partnership with Vivendi Entertainment will be dedicated to offering entertainment with timeless topics that are meaningful to both kids and parents via multiple distribution channels, including digital downloading.
“Every one of these brands has been created with multi-media platforms in mind,” said A2 Entertainment Co-President, Amy Moynihan Heyward. “With Vivendi, we will expand our ability to distribute great content, featuring premium brand names who are the best in their fields, in all the different formats kids consume media, delivering what kids want, when and where they want it.”
“Vivendi is thrilled to partner with A2 and is eager to work with their innovative and creative entertainment offerings ,” commented Yolanda Macias, Executive Vice President Acquisitions & Business Development, Vivendi Entertainment.
About A Squared Entertainment (A2) LLC
A Squared Entertainment (A2) is a full-service brand entertainment company that creates, develops, produces, programs, markets, merchandises and distributes content across all channels: online, offline, on-air and at retail outlets.
Headquartered in Los Angeles, A2 Entertainment was created by Co-Presidents Andy Heyward and Amy Moynihan Heyward in 2009. Having spent the last quarter of a century in the kids industry, the two created A2 Entertainment with a mission to develop meaningful entertainment in various formats and recreate the way brands are managed and brought to market in a multimedia, multi-tasking world. A2 Entertainment is currently producing the “Secret Millionaire’s Club” with billionaire Warren Buffett, “Gisele & the Green Team” with supermodel Gisele Bündchen and “Martha & Friends” with American media mogul and business magnate Martha Stewart, and a new label, Stan Lee Comics, with real life superhero Stan Lee.
About Vivendi Entertainment
Vivendi Entertainment is a full service independent film, television, DVD and digital distribution company operating in the United States and Canada. Representing a vast range of genres including action, comedy, urban, family, Latino, sports and stand-up comedies, Vivendi Entertainment has become a favorite distribution partner for independent content providers. The company has built an extensive catalog of over 3,000 titles, and its customer-centric business model was founded on the principles of collaboration and financial transparency. The company provides sales, marketing, and distribution services to many of the home entertainment industry’s most prestigious brands including: World Wrestling Entertainment, The Weinstein Company, Shout! Factory, Classic Media, Big Idea, RHI, Code Black, National Geographic, Salient, Televisa, Sid and Marty Krofft Pictures and Nelvana. Vivendi Entertainment is a division of Universal Music Group Distribution, the award-winning sales, marketing and distribution arm of Universal Music Group, the world’s leading music company.