VISUAL ENTERTAINMENT TO DISTRIBUTE NEW RELEASES FROM VOY
Partnership Will Market and Distribute Latin-Themed Video Content in the United States
Soccer Documentary “Chivas: Si Se Puede” and DVD Series “VOY Baby” Lead Release Schedule
LOS ANGELES, CA, May 30, 2006 – Expanding further on its commitment to the Latin market, Visual Entertainment (VE) has entered into a multi-year distribution agreement with VOY to distribute film and television programming for DVD release. This alliance was jointly announced today by Yolanda Macias, Vice President of Business Development for Visual Entertainment and Lourdes Diaz, President of VOY Pictures. Initial releases are slated to appear in major U.S. retailers by the summer.
VOY is the first diversified multimedia company focused on the next generation, bilingual Latino consumer and those discovering the Latin culture. The first VOY DVD series released under the agreement will be VOY Baby, an infant line for Latinos and non-Latinos who want their children to learn Spanish. Additional volumes of the series will be released in the coming months.
The acclaimed documentary Chivas: Si Se Puede (“Yes You Can”) will also be released as World Cup fever sweeps the world this summer. Produced by Primetime Group, the inspirational film tells the true story of a Mexican soccer franchise’s unlikely success building an entire team in the U.S. from scratch: the Chivas of Los Angeles. The film was directed by Sergio Guerrero, the co-writer of last year’s surprise hit, A Day Without a Mexican which was distributed by VE.
Other products will cover a wide range of culturally relevant content – from mainstream pictures with a Latin theme, to narrative documentaries, to videos for young families. VOY will also launch extensive online content, complimenting the releases with additional services and entertainment features.
“VOY perfectly compliments the Latino-themed content that has already become an integral part of Visual Entertainment’s line of DVD products,” stated Macias. “VOY is committed to creating compelling and inspirational programming for a broad audience, and we are committed to helping them reach that audience as effectively as possible.”
“The partnership with Visual Entertainment gives us an important distribution platform for VOY’s video content. Through this alliance our products will be available at top national retailers reaching both Latin and mainstream consumers,” commented Diaz. “We believe this is exactly the right strategy as Latinos- and Latin culture in general – are very much a part of the American mainstream culture. At the same time, many non-Latino families have a growing interest in Latin culture and in having their children learn Spanish. The VOY Baby series will have a broad appeal to Latinos and non-Latinos alike.”
Currently numbering 44.2 million people and growing almost four times faster than the overall U.S. population, Hispanics wield tremendous buying power – reaching almost $800 billion this year and are expected to account for over $1 trillion by 2010 according to the Selig Center. Fully 83% of Latinos are bilingual (Geospace, 2006). According to Centris, Latino households buy 30% more DVDs per month than the average household. Retailers and suppliers have taken note of this outperformance by sharply increasing the number of Latino-oriented DVDs offered over the past several years.
About Visual Entertainment
Visual Entertainment (VE), a division of Universal Music Group Distribution (UMGD), has become a leading force in home entertainment and a favorite choice among independent producers of films. The company’s goal is to provide the highest quality of marketing, sales and distribution services. VE’s select product line features family, comedy, foreign, Latin, urban, fitness and theatrical releases. Studio partners include Bauer Martinez Distribution, Bodywisdom Media, Clanagan Media, First Independent Pictures, Melee Entertainment, New Light Entertainment, Palm Pictures, Rising Entertainment, Trinity Home Entertainment and Xenon Pictures. VE benefits from UMGD’s award winning team and customer-centric culture. UMGD’s recent awards include American Business Awards, three consecutive NARM awards for Distribution Company of the Year and numerous retail awards.
VOY (meaning “I Go” in Spanish, www.voygroup.com) was founded with the goal of creating the first diversified media company focused exclusively on the fastest growing Latin demographic in the world: the new Pan Latin Generation. Consisting of upwardly mobile and bilingual 13-49 year old Latinos, the Pan Latin Generation is a fast growing segment of the global youth culture who seek their own voice in a media landscape largely devoid of relevant content. Whether consumed in English or Spanish, online or offline in theatres, in homes or while on the go, VOY has established a unique content creation, discovery and distribution platform that is rapidly becoming a place to find, share and consume the best of Latin entertainment and culture. VOY has offices in New York, Los Angeles and Buenos Aires.