An Original Songwriter Series from the Music Publishing Community Launching Friday Across VEVO

LOS ANGELES, CA – January 14, 2011 – Universal Music Publishing Group (UMPG), the world’s leading global music publisher, has teamed up with VEVO, the leading premium music video and entertainment service, to launch an original series, INSIDE THE HIT SONGS, which highlights the craft of songwriting.

The brainchild of UMPG and VEVO, INSIDE THE HIT SONGS will give music fans a unique behind-the-scenes look at what is involved in the art of songwriting and the process of making a hit song from conception to recording. The first episode will feature an exclusive interview with The All-American Rejects, chronicling the creation of their hit single, “Gives You Hell,” which was one of the most played songs of 2009, according to ASCAP.

VEVO and UMPG have slated noteworthy interviews for the series, including an inspiring interview with the legendary hit-maker Glen Ballard, sharing his experience of working with Michael Jackson and Quincy Jones on “Man In The Mirror.” Additionally, Keri Hilson reveals the process behind writing her hit single, “Knock You Down,” a collaboration with Kanye West and fellow UMPG songwriter Ne-Yo.

David Renzer, Chairman & CEO, Universal Music Publishing Group: “We are proud to be launching a new channel in partnership with VEVO that will give songwriters, publishers and artists a new outlet, and viewers a unique insight into the hit making creative process.”

“Working with UMPG and the music publishing community offers VEVO fans a new way to experience their favorite music, through the eyes of the songwriter,” said Fred Santarpia, General Manager, VEVO. “The songwriting process is fascinating – and it often stays behind the scenes – so we wanted to give our fans a peak behind that curtain. It’s been a lot of fun for us to learn what went into creating some of the biggest hits of our time and we can’t wait to share the INSIDE THE HIT SONGS series with music fans.”

Access to INSIDE THE HIT SONGS will be available across the VEVO platform, which includes, VEVO Mobile (iPhone, iPod touch, iPad, Android) and VEVO connected devices (Google TV, Boxee). The series will also be available on VEVO’s syndication partners YouTube, AOL, BET, CBS Interactive Music Group (including and Univision.

About Universal Music Publishing Group

Universal Music Publishing Group (UMPG) is the industry’s leading global music publishing operation and is part of Universal Music Group. UMPG represents music in every genre from many of the world’s top songwriters and catalogs including U2, Elton John, Bernie Taupin, 50 Cent, Mariah Carey, Coldplay, Nelly, Juan Gabriel, Keith Urban, Darius Rucker, Josh Turner, Ciara, Dave Grohl, Prince, Justin Timberlake, Maroon 5, Britney Spears, Beastie Boys, The Clash, The Sex Pistols, ABBA, Gloria and Emilio Estefan, Paul Simon, Henry Mancini, Christina Aguilera, and Linkin Park, among many others. UMPG is also a global leader in the areas of Production Music, Christian and Classical Music. For more information, visit:

About VEVO

VEVO is the leading premium music video and entertainment service with two billion worldwide streams and over 60 million unique visitors in the U.S. and Canada each month. VEVO’s programming is made available across the VEVO platform, which includes (the service’s marquee destination site), VEVO Mobile (iPhone, iPod touch, iPad, Android), VEVO connected devices (Google TV, Boxee) and a VEVO-branded embedded player. VEVO also syndicates its programming to additional internet destination sites, including AOL, BET, CBS Interactive Music Group (including, Univision and, through a special partnership, VEVO on YouTube, expanding the platform’s reach across the worldwide web.

Ranked by comScore as the #1 Music platform on the web, VEVO was named by Billboard as one of the top startups of 2010 and received the prestigious Advertising Age Media Vanguard Award for Online Video Platform Launch of the Year. Turning online music programming on its heels just one year into launch, VEVO’s “meteoric rise” (Mediapost) has been applauded by the Associated Press as a “striking example of the music video’s dramatic comeback” while its mobile launch was called “stellar” by Mashable.

VEVO was created in partnership by Universal Music Group (UMG), Sony Music Entertainment (SME) and the Abu Dhabi Media Company. It is operated independently by a dedicated management team with offices in New York, Los Angeles, Chicago, Detroit and San Francisco.

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