UNIVERSAL MUSIC LATIN AMERICA ANNOUNCES THE LAUNCH OF NEW EDM LABEL “AFTERCLUV DANCE LAB”
Operating in 9 cities across Latin America, Spain and Portugal, AFTERCLUV DANCE LAB offers Artist Services, Booking, Marketing, A&R, Brand Partnerships, Publishing, Event and Festival production services
Miami, FL, December 3, 2014 – Universal Music Latin America has today announced the launch of “AFTERCLUV DANCE LAB,” a brand new 360 label dedicated to EDM (Electronic Dance Music) music and lifestyle. With teams based in Latin America, Spain and Portugal solely focused in the development of EDM entertainment, “AFTERCLUV DANCE LAB” is a new brand Latin vision with global reach, thanks to its association with “PM:AM Recordings” Universal Music Group’s global dance network.
Jesús López, Chairman/CEO of Universal Music Latin America & Iberian Peninsula said: “Universal Music Latin America (UMLA) is consistently at the forefront of cultural, social and musical trends within the region.” Excelling in Latin mainstream Pop, Urban-Tropical and Regional Mexican music, UMLA has always shone in developing niche genres such as rock, alternative, electronic and reggaeton, amongst many others. The company’s successes within these genres include the sales of over 1 million units of Mexican rock band Molotov’s first album, followed by the explosion of the reggaeton genre with Machete Music, the renewal of the urban and alternative genres with J Balvin and La Santa Cecilia and some of the most innovative regional Mexican acts of recent memory such as Larry Hernandez, Banda Los Recoditos and Julión Alvarez, just to name a few.
Jesús López, added: “UMLA stands for innovation and constant growth and AFTERCLUV DANCE LAB positions us even closer to today’s Latin-American youth consumer habits and to the fastest growing musical genre of the last decade. The Executive Direction of this new label will fall under Luis Estrada, who will continue with his current role of General Manager of Universal Music Latino, Machete and Capitol Latin, reporting to Víctor González, President of UMLE. Pedro Guzmán will be named Executive VP of AFTERCLUV DANCE LAB, reporting to Luis Estrada and will be in charge of overseeing the day to day operations of the different areas of development of this new business model”.
With signing the best Latin DJs and EDM artists and developing them across the world, AFTERCLUV DANCE LAB is a one-stop-shop entertainment company for artists, promoters, booking agencies, artist services, lifestyle brands, film and TV music supervisors, terrestrial, online and satellite stations and EDM media outlets.
The launch of AFTERCLUV DANCE LAB was announced by Jesús López in one of the most iconic cities for electronic music, LAS VEGAS, at the Universal Music “The After” party, which took place at “The Chelsea” at The Cosmopolitan hotel. With some of the most important executives and celebrities from the world of Latin entertainment in attendance, the party offered a glimpse in to the label’s roster, with performances by El Dusty, Atella Gali, Juan Magán and 3BallMty. The event also featured special guests including Dutch DJ D-Wayne and singers Chris Willis and Suzie del Vecchio.
AFTERCLUV DANCE LAB will start operating with offices in Los Angeles, Miami, México City, Bogotá, Buenos Aires, Santiago, Río de Janeiro, Lisboa and Madrid.