UNIVERSAL MUSIC GROUP WINS INTERNATIONAL DMA ECHO AWARD
New York, New York, October 21, 2002 — Honoring the most successful and innovative direct and interactive marketing campaigns of 2001/2002, the Direct Marketing Association (DMA) presented the Universal Music Group with an International ECHO Award, the highest tribute in the direct and interactive marketing industry. The award was given at DMA’s 85th Annual Conference & Exhibition on October 20th in San Francisco, CA. Kevin Nealon of “Saturday Night Live” fame hosted the event.
Universal Music Group’s “She’s Rocking the USA,” a campaign designed for Lucinda Williams’ Essence (Lost Highway) album, was recognized as one of the industry’s finest. The innovative campaign elicited above average consumer response and directly impacted album sales. This campaign model is now being utilized by record labels throughout the Universal Music Group.
“Our CRM activities enable our record labels to develop more successful and cost-efficient campaigns for their releases,” said Joe Rapolla, Vice President, Consumer Marketing Services, UMG. “We’ve been able to leverage our data, improve consumer contact, and efficiently spark the interest of music fans. With the development of our CRM system, and implementation of these campaigns, Universal has begun addressing some of the critical challenges facing the music industry today. We’re very honored to be recognized by our peers with an ECHO Award.”
“This is a great method for delivering information about our artists and measuring the results,” said Larry Mattera, Vice President, New Media, Island Def Jam, who worked on the Lucinda Williams campaign. “As evidenced from the results we’ve achieved from this campaign, as well as other projects for artists such as Elvis Costello, Musiq and Injected, this is an extremely efficient and effective way to reach consumers and expand an artist’s fan base.”
About Universal Music Group
Universal Music Group is the world’s leading music company with wholly-owned record operations or licensees in 63 countries. Its businesses also include Universal Music Publishing Group, one of the industry’s largest global music publishing operations.
Universal Music Group consists of record labels Decca Record Company, Deutsche Grammophon, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, MCA Nashville, MCA Records, Mercury Records, Motown Records, Philips, Polydor, Universal Music Latino, Universal Records, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Strategic Marketing and Commercial Affairs (outside the U.S.). Universal Music Group also includes eLabs, a new media and technology division.
Universal Music Group is a unit of Vivendi Universal, a global media and communications company.