UNIVERSAL MUSIC GROUP (UMG) & YOUTUBE MAKE HISTORY BY DELIVERING OVER 1 BILLION VIDEO STREAMS
UMG Channel Still Most Popular Destination on YouTube with Over 8 Million Videos Streamed Daily
New York, New York, Friday, February 8, 2008 – Universal Music Group (UMG), the world’s leading music company, set a new precedent as its YouTube channel streamed over 1 billion music videos to date, making it one of YouTube’s most popular video channels, according to the worldwide video sharing network.
Having been ranked as the #1 channel on YouTube’s “Most Viewed – All Time” chart for over a year, UMG is currently streaming over 8 million videos per day. In total, UMG is significantly surpassing such popular channels as CBS and NBC, among many others, by hundreds of millions of views.
“The unprecedented success of our channel not only highlights the immense popularity of our artists’ videos, but the value of music generally to such services as YouTube,” stated Amanda Marks, Executive Vice President & General Manager, Digital Distribution, Universal Music Group Distribution. “Universal Music remains committed to providing consumers the very best in music entertainment from our broad array of chart-topping artists in as many new and dynamic ways as possible.”
About Universal Music Group
Universal Music Group is the world’s largest music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, the industry’s leading global music publishing operations. Its labels include Decca, Deutsche Grammophon, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Republic Group, Universal South Records and Verve Music Group, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division, Bravado, its merchandising company, and Twenty-First Artists Ltd, its full service management division.
Universal Music Group is a unit of Vivendi, a global media and communications company.