Agreement Provides Users with Access to DRM–Free Full–Track MP3 Downloads & Ringtones from World’s Leading Music Company Launch Kicks Off with Exclusive Download by Xtreme; Signed Guitar Sweepstakes from Multiplatinum Artist Toby Keith

New York, NY, October 6, 2008 – Universal Music Group, the world’s leading music company, and Dada Entertainment (, one of the foremost innovators in digital and mobile entertainment services, have completed an agreement that will now allow users access to music from such chart–topping superstars as Young Jeezy, Ne–Yo, Pussycat Dolls and Lil Wayne, among many others.

Starting today, tracks from Universal Music Group’s catalogue will be available for users to download as DRM–free full–track MP3s and ringtones. Dada Entertainment currently offers SONY BMG’s extensive music catalogue and will add content from other major and indie record labels in the near future. Dada is the only company to offer its content through all major mobile carriers.

To celebrate the partnership, Dada Entertainment will offer an exclusive MP3 track from Universal artists Xtreme. Beginning October 21, music fans can download the exclusive MP3 cut, “”Es Tu Corazon,”” exclusively on The tropical/bachata band will release their new album Chapter Dos on November 25.

Fans will also have a chance to win an autographed guitar from multiplatinum artist Toby Keith. The country star’s latest album, That Doesn’t Make Me A Bad Guy, drops on October 28 and features the top five single “”She Never Cried in Front of Me.”” Keith has scored on the Billboard charts with 35 top 10 singles across the span of his career.

“”We are thrilled to add music from the biggest record label in the world to,”” said Massimiliano Pellegrini (CEO, Dada Entertainment). “”Universal Music Group is a rich catalogue featuring music from the world’s hottest stars as well as older favorites. The experience just got even better for our customers! With Universal, we can now offer them more music, more choice and a more robust music service.””

Music fans who sign up for are given 15 tokens per month for only $9.99. Each token can be redeemed for one download of a full–track MP3, ringtone, or other mobile content including wallpapers and games. All MP3 tracks are DRM–free allowing consumers to transfer their download to any mobile phone, iPod or digital music player. Dada expects to be able to offer users over–the–air MP3 downloads to mobile devices in the coming weeks. users are billed for the service through their phone bill via Premium SMS.