UNIVERSAL MUSIC GROUP (UMG) EXPANDS DIRECT-TO-CONSUMER LATIN MOBILE OFFERINGS WITH MOZES
Mobile Engagement Platform Provides Spanish-Language Support; Opens New Channels of Music Discovery and Delivery to Music Fans
LOS ANGELES, CA and PALO ALTO, CA, Monday, April 26, 2010 – Universal Music Group (UMG), the world’s leading music company, today announced that it will expand its lineup of direct-to-consumer mobile content and services for Spanish-speaking and bilingual music fans through the use of Mozes Connect, a mobile engagement platform from Mozes, now providing Spanish-language support. UMG has an existing agreement with Mozes. The announcement was made today by Skander Goucha, Senior Vice President of Digital for Universal Music Latin Entertainment (UMLE), and Dorrian Porter, CEO of Mozes.
By leveraging the Mozes Connect platform, UMG is opening additional channels of content discovery and delivery to Spanish-speaking and bilingual music fans through an extensive array of direct-to-consumer mobile products. In turn, UMG artists will be able to establish direct connections with Spanish-speaking fans through rich, interactive mobile campaigns such as text updates, mobile sweepstakes and online widgets in Spanish. Campaigns created in Spanish can also be directly promoted to their Facebook and Twitter pages from within the Mozes Connect platform, encouraging social engagement among Spanish-speaking fans.
“Universal is committed to providing Spanish-speaking and bilingual music fans everywhere with even more compelling interactive opportunities to connect with their favorite artists by personalizing their mobile devices,” stated Mr. Goucha. “Until now, we have been unable to find the right platform that would enable us to meet the needs of this heavily mobile-active fan base in their native language. So thanks to the incredible support we are receiving from Mozes, we’ll now be in an even better position to extend these artist opportunities and products across the widest array of available wireless devices in Spanish.”
“Mobile engagement is the most effective way to reach multicultural audiences and deliver measurable results that justify the investment,” added Mr. Porter. “With the launch of our new Spanish-language support, Mozes is dedicated to empowering marketers to deliver interactive mobile experiences to the Spanish-speaking community.”
Since launching in English in 2007, Mozes has helped its customers in music, sports and entertainment connect to over 7 million unique U.S. cell phone users, reaching over 1.5 million unique cell phones in the month of March alone.
About Universal Music Group
Universal Music Group is the world’s leading music company with wholly-owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, the industry’s leading global music publishing operation.
Universal Music Group’s record labels include A&M/Octone, Decca, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Polydor Records, Universal Motown Republic Group, Universal Music Latino and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, its new media and technologies division; Bravado, its merchandising company; Twenty-First Artists, its full service management division; and Helter Skelter, its live music agency.
Universal Music Group is a unit of Vivendi, a global media and communications company.
About Mozes, Inc.
Mozes is the leader in mobile engagement, used every day by some of the world’s best-loved bands, brands, sports teams and organizations to build relationships with their fans through the mobile phone. Mozes helps our marketing partners in three ways: By providing a self-service web platform to create, deliver and analyze the effectiveness of mobile marketing campaigns; by providing strategic services that help our marketing partners to execute their mobile marketing strategy; and by providing in-venue services for live events, conferences and tours. Our customers benefit from a spam-free and consistent mobile experience they can trust, which results in increased participation, brand loyalty and ultimately more effective marketing campaigns.
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