UNIVERSAL MUSIC GROUP PROMOTES RIO CARAEFF TO EXECUTIVE VICE PRESIDENT OF eLABS/GENERAL MANAGER OF UNIVERSAL MUSIC MOBILE
Los Angeles, California, May 11, 2007 – Universal Music Group (UMG), the world’s leading music company, has promoted Rio Caraeff to Executive Vice President of eLabs/General Manager of Universal Music Mobile (UMM), it was announced today by Zach Horowitz, President & Chief Operating Officer of UMG, and to whom Mr. Caraeff reports. Formerly, Mr. Caraeff served as Vice President & General Manager of Universal Music Mobile.
In this expanded role, Mr. Caraeff will continue to oversee all of UMG’s mobile operations, but will also be responsible for leading the implementation of the company’s digital strategy, working closely with all of UMG’s subsidiary labels and divisions, and exploring, developing and maximizing all of the new digital opportunities and business models emerging in the marketplace.
“Rio brings all the right qualities to this new role,” stated Mr. Horowitz. “He is a proven digital innnovator whose great insight and creativity will be key to taking eLabs and UMM to the next level. We are incredibly pleased to have his talent and leadership experience on board to continue the momentum we have today, and to expand our offerings of new tools and technologies that will further maximize the potential of our artists’ music online.”
“I am particularly thankful to Doug Morris (Chairman & CEO, Universal Music Group) and Zach for their continued support and confidence in me,” added Mr. Caraeff. “We’re content creators, and we want the music of our world class artists available to as many people wherever they are, whenever they want, and on whatever platform they choose. And in the coming months, we’re poised to deliver even more compelling content and further deepen our connection with music fans and our business partners.”
Launched by Mr. Caraeff in 2005, Universal Music Mobile has quickly become the industry leader. To date, the company has sold over 200 million mobile music units and its business has expanded more than 200%. Under Mr. Caraeff’s leadership, UMM also became the first company to launch the direct-to-consumer mobile sales business “GetMusic,” which enables every UMG label and artist to sell music directly to fans mobile phones via Web and WAP channels including the “30303” SMS shortcode; while pioneering “Made For Mobile” releases, including innovative “native wireless audio/video programming” from artists including Eminem, Snoop Dogg and The Pussycat Dolls, among many others. UMM also scored a number of firsts, including becoming the first company to have a mastertone hit double platinum (Chamillionaire’s “Ridin’” now quadruple platinum) and the first music company to have two different mastertones hit platinum level sales before the release of the physical album (Rick Ross’ “Hustlin’” and Jibbs’ “Chain Hang Low”).
Prior to joining Universal Music Mobile, Mr. Caraeff was Vice President of Wireless Services for Sony Pictures Digital, where he established the worldwide mobile entertainment publishing and licensing division for Sony Pictures Entertainment. Formerly, he founded and was Managing Partner of Fabric Group, LLC, a media and technology consulting firm. His background also includes stints as Vice President of Business Development & Investments for Sony 550 Digital Media Ventures and various positions at entertainment companies such as Capitol Records and Propaganda Films.
About Universal Music Group:
Universal Music Group is the world’s largest music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, one of the industry’s largest global music publishing operations.
Universal Music Group consists of record labels Decca Music Group, Deutsche Grammophon, Interscope Geffen A&M Records, Geffen Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Records Group, Universal Records South and Verve Music Group, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division, and Universal Music Mobile.
Universal Music Group is a unit of Vivendi, a global media and communications company.