Guvera Offers Advertisers Powerful Ways to Engage Consumers Via Branded Music Channels with Free and Legal Downloads

New York, NY, November 18, 2009 – Universal Music Group (UMG), the world’s leading music company, and Guvera Limited, announced today an agreement which will allow to offer consumers free, legal downloads from UMG’s market-leading roster of chart-topping musical artists. Through this partnership, Guvera further solidifies its presence in the US in anticipation of its official consumer launch in February, 2010.

Founded in Australia in 2008, Guvera offers consumers 100% free music downloads paid for by brands. Guvera’s technology also makes it possible for brands and advertisers to target broad or very specific consumer segments in a non intrusive way, showcasing particular aspects of a brand’s personality with relevant music genres in their branded music channels.

Consumers currently can pre-register at where they will complete profiles with demographic and geographic information. Brands will fill out similar profiles and Guvera’s patented algorithms will then match these consumer profiles and preferences with a brand’s personality. Consumers can search for any song, artist or musical genre they desire and will be directed towards relevant brand channels providing these tracks or groupings of tracks. For example, a 25 year old female consumer who searches for pop music and mentions that surfing and wakeboarding are among her passions will be directed to music channels presented by brands with similar sensibilities. Brands will pay a fee when their targeted consumers download music, and companies such as Universal Music Group will, in turn, receive a percentage of that fee per download to distribute back to their artists and/or labels.

Claes Loberg, the inventor behind the Guvera model and CEO of Guvera Limited, commented, “One of our missions is to make music free for people worldwide, while still paying the artists and the labels that create and distribute it. With Guvera, every brand can offer engaging content to their target consumers without disrupting them with ads and can use their channel to represent music that relates to the brands’ personality.” He added, “I am excited to announce our content deal with Universal Music Group, which has been a pioneer in championing new digital business models, as well as a steadfast advocate for artists in seeking fair compensation for the use of their music online.”

“We are delighted to partner with Guvera, whose service will only strengthen the connection between artists and fans,” stated David Ring, Executive Vice President of Business Development & Business Affairs for eLabs, UMG’s new media and technologies division. “Universal Music is committed to cultivating legitimate online entertainment by offering our consumers even more ways to enjoy the musical experience where they want, how they want and in the manner of their choosing.”

About Universal Music Group

Universal Music Group is the world’s leading music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, the industry’s leading global music publishing operation.

Universal Music Group’s record labels include A&M/Octone, Decca, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Polydor Records, Universal Motown Republic Group, Universal Music Latino, Universal Records South and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, its new media and technologies division; Bravado, its merchandising company; Twenty-First Artists, its full service management division; and Helter Skelter, its live music agency.

Universal Music Group is a unit of Vivendi, a global media and communications company.

About Guvera Limited

Guvera Limited is a music and content download system designed in Australia, founded in 2008. Guvera provides a way for content owners such as artists and record labels to generate revenue from their music, making it readily available and 100% free and legal to consumers. Content is paid for by advertisers looking to target consumers in a revolutionary way with branded channels. The company’s consumer facing website is Visit for a presentation for advertisers and agencies.