UNIVERSAL MUSIC GROUP JOINS FLYCELL TO CELEBRATE HISPANIC HERITAGE MONTH
UMG to Provide Exclusive Content for New Flycell Website Featuring World’s Leading Latin Artists
New York, NY, October 6, 2008 – Universal Music Group (UMG), the world’s leading music company, and Flycell, Inc., (www.Flycell.com) the popular mobile, online media and entertainment company, will celebrate Hispanic Heritage Month with the launch of a Spanish–language version of Flycell.com ( http://espanol.flycell.com). As part of UMG’s preexisting agreement with Flycell, users of the new site will have access to the world’s broadest array of chart–topping Latin music superstars. Content on the new site will feature exciting new Spanish–language mobile products including exclusive voice tones and shout–outs from UMG artists.
Hispanic Heritage Month began on September 15 and celebrates the contributions to the United States by people of Hispanic origin which, according to the U.S. Census Bureau, includes more than 44 million people or one in seven people living in the United States.
This new collaboration between UMG and Flycell brings fresh content, including exclusive voice tones and shout–outs from artists like RKM and Ken Y, to Flycell’s new Spanish–language site, and features ringtones and other mobile media from today’s most popular Latin artists. With the latest in mobile media and entertainment to personalize cell phones offered all in one place, this new Spanish language website serves as a one–stop–shop for Spanish–speaking customers.
“”As the consumption of mobile entertainment continues to grow, Flycell is meeting the demands of our Spanish speaking customers and serving an ever broader audience with popular Latin–specific content including the most current ringtones and mobile media from artists like Enrique Iglesias, Luis Fonsi, Jenni Rivera, and Grupo Montez de Durango,”” said Lindsey Weinger, vice president of web experience at Flycell. “”What better time to introduce our Spanish–language offering than during the month dedicated to celebrating Hispanic heritage and culture?””
“”Latin Music remains one of the industry’s fastest growing and most dynamic genres, and we are committed to expanding the marketplace for it even further,”” stated Skander Goucha, vice president of digital for Universal Music Latin Entertainment. “”Flycell continues to provide a dynamic platform for consumers to enjoy their favorite Latin music while giving our artists another significant online presence that creates an even closer connection with music fans.””
Flycell delivers mobile entertainment and personalization on the fly to customers all across the globe. Whether it is ringtones, wallpapers, themes or games, everything people need for personalized mobile lifestyles is available on the Flycell website, www.flycell.com.
To visit the Spanish–language version of Flycell.com and to download exclusive Universal Music ringtones and shout–outs, visit http://espanol.flycell.com.