Universal City, CA, August 18, 2010 – Rob Hershenson has been promoted to Vice President of Marketing Operations and Creative Services for Universal Music Group Distribution (UMGD), the award-winning sales, marketing and distribution arm of Universal Music Group, the world’s leading music company. The announcement was made today by Mavis Takemoto, Executive Vice President of Administration and Operations, UMGD, to whom Mr. Hershenson reports.

In this position, Mr. Hershenson will be responsible for overseeing the company’s creative services, merchandising efforts, marketing administration, as well as the development of the company’s sales and marketing support systems.

“Rob is a strategic and innovative executive whose work has become invaluable to UMGD, Universal Music Group and all of its labels,” said Ms. Takemoto. “He has been an integral part in improving our automation, efficacy and efficiency, and he has helped put UMGD well ahead of the competition.”

Mr. Hershenson was most recently Senior Director of Marketing Operations and Creative Services for UMGD. Prior to that, he was Director of Merchandising for the company, guiding all UMGD label merchandising and fulfillment services. Before joining UMGD, Mr. Hershenson worked at Walt Disney Records in various capacities.

About Universal Music Group Distribution (UMGD)

UMGD consists of four major divisions: Universal Music Distribution (UMD); Fontana, a worldwide distributor of independent music labels; Vivendi Entertainment, the largest independent DVD distribution company in the US and also a theatrical distributor; and Universal Music Christian Group. It distributes the music from such companies as Universal Motown Republic Group, Island Def Jam Music Group, Interscope Geffen A&M Records, A&M/Octone Records, MCA Nashville, Lost Highway, Mercury Nashville, Verve Music Group, Decca Label Group, Universal Music Latino, Universal Music Enterprises, Hip–O, UTV, Sanctuary Records, Disa, Machete Music, ABKCO, Concord Music Group, Hollywood, Lyric Street, Fonovisa, Walt Disney, Big Machine, VI Music, Sybersound, Hidden Beach and Palm Pictures. The company also represents a world-famous roster of artists: U2, Mariah Carey, Kanye West, Elton John, Bon Jovi, Lady Gaga, Eminem, Jack Johnson, Justin Bieber, 50 Cent, Sting, Sheryl Crow, Andrea Bocelli, Shania Twain, Taylor Swift, Mary J. Blige, Sugarland, Maroon 5, Rihanna, The Black Eyed Peas, Akon, and many others.