UNIVERSAL MUSIC CANADA & PLEDGEMUSIC ENTER PARTNERSHIP FOR CANADA
Toronto, ON, June 17, 2013 – Universal Music Canada (UMC), the country’s leading music company is delighted to announce that they have entered into a partnership with PledgeMusic, the leading international direct-to-fan music company, where UMC artists will be able to access the PledgeMusic platform and team. PledgeMusic’s direct-to-fan platform offers a new and innovative way to deliver music to fans. The deal was announced today by Randy Lennox, President and CEO, Universal Music Canada and Benji Rogers, CEO and Founder, PledgeMusic.
“We are excited to be able to bring the PledgeMusic direct-to-fan pre-order platform, social syndication technologies and recommendation engine to Universal Music Canada’s artists and distributed labels,” commented Rogers. “We are honoured that Randy and his talented direct-to-consumer and marketing teams have chosen our platform to enhance the artist to fan relationship in both front line releases like The Headstones recent top 10 and in catalogue as well.”
“As we have seen with the success of The Headstones wonderful new album, PledgeMusic is a vibrant new way of artist discovery,” added Lennox. “Benji and his Pledge team have developed an artist and music fan-friendly experience and we couldn’t be happier to partner our artists and their assets with Pledge’s exciting direct-to-fan platforms.”
PledgeMusic encourages artists to make and release their records with tailored direct-to-fan campaigns. As a pledger, fans will gain access to exclusive content and experiences, available only through the PledgeMusic platform. PledgeMusic allows artists to easily create an irresistible, customised menu of exclusive content and experiences that integrate email database, Facebook fans, Twitter followers and various other social networking sites.
Since 2009, PledgeMusic has been committed to nurturing a broad range of talent through innovative methods that yield career-making results. The company has become the leading international direct-to-fan company. PledgeMusic is highly regarded for interactive innovations that offer artists and fans direct and unique ways for each to share in the music making experience. Thirty-four PledgeMusic artists have been upstreamed to both major and independent labels and publishers. These campaigns have yielded ten top 40 albums to date. Some successful campaigns include The Lumineers, Ben Folds Five, Luke Bryan, Bring Me The Horizon, Rhett Miller and Rachael Yamagata, among others.