London, UK, 10 August 2010 – Universal Music is honored to announce their joint venture with super producer RedOne and his new record label 2101 Records. The international Grammy winning hitmaker, who was recently honoured as Billboard Producer of the Year and BMI Songwriter of the Year, is famed for his work with Michael Jackson, Sean Kingston, Enrique Iglesias, Akon and Lady Gaga. The venture is with Universal Music International and each artist signing to 2101/Universal will be released by a label within the UMG Group. RedOne will A&R, executive produce and produce all artists signed to 2101 Records.

“I am so privileged to be in business with the Universal Family in this new venture,” says RedOne. “We already have had so much success together; I know that this is the best home for my music and for my artists. Lucian (Grainge) and I share a common vision for creating sounds and platforms for new artists, not only writing hit songs, but building brands. We are incredibly fortunate to be launching with an artist like Mohombi, who has so much potential. He is a powerhouse talent … writing, singing, performing, and dancing … a true entertainer. Mohombi lifts my spirits and I believe he will elevate the world with his music. DANCE ON :-)”

RedOne’s first signing to 2101 is singer and songwriter Mohombi. Born to a Swedish mother and Congolese father, 23 year-old Mohombi, draws on his diverse cultural heritage to create a musical style that is as unique and distinctive as it is universal. Combining African influences with a Global pop sensibility, Mohombi’s sound is destined for worldwide success.