New York, New York, Tuesday, January 6, 2009 – Universal Music Group (UMG), the world’s leading music company, has entered into an agreement with ID Interactive Inc. to provide a custom-ringtone solution for its music labels.

The UrTone (TM) player, developed by ID Interactive Inc., allows consumers to select any part from any track offered by their favorite artist, and customize a ringtone to be delivered instantly to their mobile handset. Users can alter start and end points of the ringtone, as well as the actual duration of the tone to within 1/10 of a second. These online stores will be compatible with every major U.S. phone carrier.

“Universal is dedicated to offering music fans the very best in phone personalization and our new agreement with ID Interactive is a great way to start the new year,” stated Rio Caraeff, Executive Vice President of eLabs, UMG’s market-leading division responsible for digital business strategy, business development and new technology opportunities. “Their UrTone (TM) player is an elegant and excellent platform to showcase the high quality and depth of UMG’s extensive catalog.”

“We are thrilled to have been given this opportunity to partner with the world’s leading music company. The UrTone (TM) player is ideal to power UMG content, as these stores will provide consumers unlimited options with unprecedented access to creating ringtones from an amazing and unparalleled roster of artists across all the UMG labels,” added Bobby Israeli, Senior VP of Sales & Marketing at ID Interactive.

ID Interactive Inc. is a privately funded company with offices in New York, San Francisco, London & Manchester, specializing in custom mobile content delivery, digital marketing and strategies, and web design. More information available at

About Universal Music Group

Universal Music Group is the world’s leading music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, the industry’s leading global music publishing operation.

Universal Music Group’s record labels include Decca, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Motown Republic Group, Universal Music Latino, Universal Records South, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, its new media and technologies division; Bravado, its merchandising company; Twenty-First Artists, its full service management division; and Helter Skelter, its live music agency.

Universal Music Group is a unit of Vivendi, a global media and communications company.