SHANTI DAS APPOINTED EXECUTIVE VICE PRESIDENT OF MARKETING & ARTIST DEVELOPMENT FOR MOTOWN RECORDS
New York, New York, August 22, 2005– Shanti Das has been appointed Executive Vice President of Marketing & Artist Development for Motown Records and Senior Vice President of Urban Marketing for Universal Records, it was announced today by Sylvia Rhone, President of Motown Records and Executive Vice President of Universal Records.
“Shanti brings with her a unique repertoire of executive skills buoyed by her tremendous insight into the changing complexities of the marketing arena,” stated Ms. Rhone. “Her excellent rapport with artists and her tenacious ability to initiate multiple, groundbreaking marketing campaigns from conception to execution makes her an invaluable asset to the Universal Motown team. The entire company joins me in welcoming Shanti to the label.”
Previously, Ms. Das was Senior Vice President of Marketing for Sony Urban Music, working with such artists as Prince, Nas, Vivian Green and Omarion. In 2001 Ms. Das was Vice President of Urban Marketing for Columbia Records where she helped develop projects for Jermaine Dupri’s So So Def label, including Bow Wow, Jagged Edge and Jermaine Dupri, among others.
In 2000, Ms. Das was Senior Director of Urban Marketing for Arista Records, working with Outkast, among others. In 1996 Ms. Das was appointed to LaFace Records’ Marketing Department, working closely with Kenneth ‘Babyface’ Edmonds and LA Reid, where she helped develop artists such as Outkast, Goodie Mob, Usher, TLC and Toni Braxton, among others.
Ms. Das is a Graduate of Syracuse University (1993) with a Bachelor Of Science Degree, where she also became Assistant Promotions Director of the college radio station, WJPZ, as well as working as a promotions assistant for Capitol Records, while still a student at Syracuse.
Universal Motown Records Group is a division of Universal Music Group, the world’s largest music company, with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, one of the industry’s largest global music publishing operations.
Universal Music Group consists of record labels Decca Record Company, Deutsche Grammophon, DreamWorks Nashville, Interscope Geffen A&M Records, Geffen Records, Island Def Jam Music Group, Lost Highway Records, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Records Group, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division.
Universal Music Group is a unit of Vivendi Universal, a global media and communications company.