New York, NY, January 30, 2014–  Republic Records has promoted Billy Zarro to Senior Vice President, Marketing. This announcement arrives from Executive Vice President of Republic Records, Charlie Walk and Executive Vice President of Marketing, Jim Roppo. Since 2011, Mr. Zarro has held the position of VP, Marketing for the label.

As part of the promotion, he will continue to envision, develop, and oversee marketing initiatives and strategies for a diverse array of artists on the roster. Those projects include Grammy winner, Lorde, Of Monsters & Men, Kid Cudi, Black Sabbath, Soundgarden, Psy, Volbeat, Alex Clare and Phantogram. 

About the promotion, Mr. Walk comments, “Billy remains a key player in raising awareness and branding our artists across the board. His diligence, tenacity, and energy are a cornerstone to each campaign’s success.”

Mr. Roppo adds, “This label is based on a willingness to push the envelope, think outside the box, smash boundaries, and consistently break new acts. Billy is emblematic of that spirit.”

Mr. Zarro states, “Monte and Avery Lipman, and Charlie Walk create an atmosphere that breeds excellence. It’s a privilege and inspiration to work with such prescient and passionate leaders within the industry.  Its invigorating to work for a label that takes proactive steps towards the future and adapts to the ever-changing marketplace with the goal to break an artist. I am grateful to work and learn under Jim Roppo, his vast knowledge and forward thinking continues to drive me.  I am thankful  to continue my journey at Republic Records and can’t wait to be a part of breaking the next artist.”

Mr. Zarro commenced his career in the music industry splitting time between an internship at EMI Music Distribution and a gig at Tower Records in 1997.  He held an NYC field marketing position at EMI until 1999 where he moved to Universal Music and Video Distribution as an Artist Development Representative in 2000.  From there, he went to Virgin Records America  as Northeast Marketing Manger before joining the team at Universal Motown Republic Group in 2002 as an East Coast Sales manager. Later, he went on to become a product manager for Universal Republic Records in 2006 before transferring to Universal Motown in 2007. Eventually, he received the title of VP, Marketing in 2009 before shifting back to Universal Republic Records in the same post during 2011.

Republic Records extends sincere congratulations to Billy Zarro on this promotion.