PRE-PAID MUSIC AND ANDROID SMARTPHONES FROM LOOPT & UMG COMING TO AN MLB BALLPARK NEAR YOU
Loopt “Music Night” Events for Summertime Giveaways at MLB Ballparks Begin August 3 in Kansas City
MOUNTAIN VIEW, CA, August 4, 2001 – Loopt (www.loopt.com) and Universal Music Group, the world’s leading music company, today announced that they’ve teamed up with MLB Advanced Media to award musical prizes at select MLB stadiums from August 3 to September 28. In partnership with the participating MLB Clubs, Loopt will host a series of “Music Night” events and reward fans attending these select games with prize offerings including 2.5 million pre-paid music downloads and 100,000 Android™ smartphones.”
“The Loopt mobile app is all about giving you the latest local deals and insider tips,” said Sam Altman, CEO and co-founder, Loopt. “We’re giving away 100,000 Android smartphones so even more people can take advantage of what Loopt has to offer—whether it’s meeting up with a nearby friend, or getting an alert for a deal around the corner.”
Each Loopt “Music Night” attendee at the (15) participating MLB ballparks will receive a prize card containing a code redeemable for five free song downloads of their choice from the entire Universal Music Group catalog, including new releases from today’s most popular recording artists. Select ballparks will also include a Free Android™ smartphone offer for fans over 18 years of age.
The first Loopt “Music Night” will be held at Kauffman Stadium in Kansas City, Mo., on August 3, when the Kansas City Royals host the Baltimore Orioles. Other Loopt “Music Night” events are scheduled to be hosted by the Atlanta Braves, Boston Red Sox, Chicago Cubs, Cincinnati Reds, Detroit Tigers, Florida Marlins, Los Angeles Angels of Anaheim, Milwaukee Brewers, Oakland Athletics, Pittsburgh Pirates, St. Louis Cardinals, San Diego Padres, Tampa Bay Rays and Texas Rangers. Complete details, scheduling and ticketing information can be found at MLB.com/entertainment.
Loopt is a social service that connects people to their community. Loopt’s mobile application and website give users the inside scoop wherever they go – tapping into local intelligence about places, making it easy to find friends and track down the best deals. Devices with Loopt include iPhone, iPod Touch and Android. Loopt has more than five million registered users in the U.S. and offers a variety of intuitive privacy controls to its users. Loopt is based in Mountain View, Calif. Find Loopt at www.loopt.com, www.twitter.com/loopt and www.facebook.com/loopt.
About Universal Music Group
Universal Music Group is the world’s leading music company with wholly owned record operations or licensees in 77 territories. Its businesses also include Universal Music Publishing Group, the industry’s leading global music publishing operation.
Universal Music Group’s record labels include A&M/Octone, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, Island Records, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Polydor Records, Show Dog-Universal Music, Universal Motown, Universal Music Latino, Universal Republic and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, its new media and technologies division; Bravado, its merchandising company; and Twenty-First Artists, its full service management division.
Universal Music Group is a unit of Vivendi, a global media and communications company.
About MLB Advanced Media
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball’s Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information and interactivity on the web, including up-to-date statistics, game previews and summaries, extensive historical information, online ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live full-game video streaming and in-progress and on-demand highlights, live and archived audio broadcasts of every game, Gameday pitch-by-pitch application, around-the-clock hosted and specialty video programming, complete blogging capabilities and the award-winning suite of At Bat mobile applications. MLBAM powers more live events on the Internet than any other website in the world.