NINA HANSDOTTER APPOINTED VICE PRESIDENT, MARKETING AND A&R, UNIVERSAL MUSIC MOBILE INTERNATIONAL
LONDON, October 14, 2005 – Nina Hansdotter has been appointed to the post of Vice President, Marketing and A&R, at Universal Music Mobile International (UMMI), effective immediately. The announcement was made today by Cedric Ponsot, President, Universal Music Mobile International, to whom she reports.
London-based Hansdotter will work closely with the marketing teams of Universal Music Group International, of which UMMI is part, to maximise the international promotion opportunities offered by mobile for the company’s artists and repertoire, to initiate and develop the appropriate mobile promotion/marketing strategies for new releases, and to develop UMMI’s A&R activity through the creation with artists and labels of specific mobile content, from the earliest point in the artistic process.
Hansdotter previously worked for Universal Music Group International as Vice President, Marketing, for MCA/Dreamworks/Universal Motown from 1999-2004. Earlier, she held posts in product management, promotions and marketing at Universal Music Sweden.
Commenting on the appointment, Cedric Ponsot said, “Music on mobile is now truly a revenue generator, as well as a fantastic media channel to promote our artists. Nina’s experience and skill make her the perfect person to take UMMI forward, integrating our activities with those of repertoire owners and labels. She will demonstrate the value that mobile distribution brings to developing and breaking new artists.”
Nina Hansdotter commented: “Having been in the business of marketing music for the past 12 years, it’s really exciting for me to return to not only a company that I feel a part of, but also in a new, developing area of the business – and one which offers such immense growth and so many opportunities for music. I’m delighted to join Cedric Ponsot and his Universal Music Mobile International team.”
About Universal Music Group
Universal Music Group is the world’s largest music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, one of the industry’s largest global music publishing operations.
Universal Music Group consists of record labels Decca Music Group, Deutsche Grammophon, Interscope Geffen A&M Records, Geffen Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Records Group, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division.
Universal Music Group is a unit of Vivendi Universal, a global media and communications company.