MOTOWN RECORDS AND BLACK SCALE ANNOUNCE EXCLUSIVE RE-RELEASE OF “BLVCK MOTOWN”COLLECTION
AVAILABLE ON WWW.MOTOWN.COM
Dec 8, 2014 – After selling out their debut of the 2014 Fall/Winter collection, Motown Records and Black Scale will extend a limited-edition offering of the official BLVCK MOTOWN line just in time for the holidays. Due to popular demand, it has been announced that the collection will be available exclusively on www.motown.com.
BLVCK MOTOWN boasts chic, sleek, and sexy, yet comfortable jackets, t-shirts, hoodies, beanies, hats, and more as part of another exclusive set that embodies an intersection of cultures. Once again standing at a crossroads between fashion and lifestyle, Motown Records will feature their brand new roster of up-and-coming talent such as Kevin Ross, Rich White Ladies, Stori, as well as Mila J, who proudly brandished the first collection, and more to model the items. See images from the look book below.
The artists remained entrenched within the mindset of BLVCK MOTOWN, representing a shift in both the fashion and music industries. They’re not only entwining within the fabric of this fashion line but also pop culture from the ground up. Breaking ground here, Motown remains the first label to embrace this sort of initiative, launching its artists via an entirely new avenue.
About BLVCK MOTOWN’s evolution, Motown Records President Ethiopia Habtemariam comments, “BLVCK MOTOWN represents a crucial shift in the thought process of promoting not only new artists, but also the label behind them. We’re cultivating a new business model that’s actually based on the classic Motown Records philosophy of carefully developing talent from the very beginning. Given the first iteration’s success and the excitement surrounding the next chapter, it feels like we’re on the verge of something very special.”
Arriving just in time for the holidays, BLVCK MOTOWN adds a little edge to the season. This BLVCK MOTOWN exclusive line was manufactured as part of a first edition collector street couture with limited quantities available.