MACHETE MUSIC EXPANDS WITH LAUNCH OF MACHETE REGIONAL
New Label to Focus on Robust Regional Mexican Genre
In a move which underscores its commitment to further expanding the marketplace for Latin music, Machete Music, a division of Universal Music Group, the world’s leading music company, has launched Machete Regional, a new division dedicated exclusively to the discovery and development of Regional Mexican artists and repertoire. The announcement was made today by Machete Music President and Founder Gustavo López.
Machete Regional will be a full service division, encompassing a comprehensive array of Regional Mexican genres such as norteño, grupero, ranchero, mariachi, quebradita, banda and Tejano, among others. Machete Regional will provide artists with extensive marketing, promotion, digital and distribution services, and will benefit from Machete’s artist-centric approach to developing new music.
“The launch of Machete Regional not only recognizes the strength, musical quality and enormous business potential of Regional Mexican, but our commitment to its artistic community,” stated Mr. López. “Our strategy is about artist development first and foremost. And Machete is now even better positioned to focus our creative and marketing investments in this robust area of Latin music.”
“Regional Mexican is in the zenith of its popularity,” commented Jesus Lopez, Chairman of Universal Music Latin America & Iberian Peninsula. “And Machete Regional will allow us to increase the depth and diversity of the music we develop, providing our customers and fans with the very best music that the genre has to offer. This move recognizes the vital part Regional Mexican music plays in our industry, and like Machete, we are confident that Gus will also build Machete Regional into an innovative leader.”
New signings and releases will be announced shortly.
Established in 2004, Machete Music became the first full service, start-up label from a major record company dedicated to the burgeoning Latin urban music market. In a relatively short time, Machete achieved unparalleled success and established itself as the nation’s leading urban Latin music company. Machete’s roster includes such chart-topping, multi-platinum selling artists as Don Omar, Wisin & Yandel, Luny Tunes and Hector “El Father,” among many others.
About Universal Music Group
Universal Music Group is the world’s leading music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, one of the industry’s largest global music publishing operations.
Universal Music Group consists of record labels Decca Music Group, Deutsche Grammophon, Interscope Geffen A&M Records, Geffen Records, Island Def Jam Music Group, Lost Highway Records, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Records Group, Universal South Records and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division, and Universal Music Mobile.
Universal Music Group is a unit of Vivendi, a global media and communications company.