LUCKY BRAND ROCKS INTO SUMMER WITH THE ROLLING STONES
Lucky Brand teams up with Universal Music Group’s Bravado and Universal Music Enterprises to Celebrate the Rolling Stones’ North American Tour and ‘Sticky Fingers’ Reissue
Los Angeles, CA – May 19, 2015 – Los Angeles-based, Lucky Brand, America’s premier denim brand, has teamed up with Universal Music Group’s global music merchandising company, Bravado and catalog label, Universal Music Enterprises (UMe), to celebrate The Rolling Stones’ North American tour, ZIP CODE, and Sticky Fingers album reissue. The collaboration will give Lucky customers and Rolling Stone fans an authentic experience that includes a limited-edition line of tees and jackets, in-store merchandise and a VIP Experience giveaway.
In making this announcement, Carlos Alberini, CEO of Lucky Brand said, “We are thrilled to partner with Bravado and Universal Music Enterprises to celebrate The Rolling Stones ZIP CODE tour and album reissue with this limited edition collection and in-store experience. Lucky Brand was founded upon a love of music paired with an irreverent rock and roll attitude, both of which The Rolling Stones, world legends, embody more than any other artists in history.”
“We are always looking for ways to give the great artists we represent the opportunity to excite and invigorate their fans by presenting a truly cohesive offering of music and merchandise,” said Tom Bennett, CEO of Bravado. “Lucky Brands is the ideal partner to celebrate this rerelease of Sticky Fingers, in what was a seminal moment in music history. They have approached this campaign with the same attention to quality and detail that the Rolling Stones bring to each and all of their projects. We’re thrilled that we can celebrate this reissue of Sticky Fingers and the launch of the bands ZIP CODE tour in such a hugely impactful way and are confident that Rolling Stone fans will love this as much as we all do.”
“We are excited to partner with Lucky Brand as it allows us to offer fans a great opportunity to get their favorite quality lifestyle clothing with an exclusive design featuring one of the greatest bands of all time – the Rolling Stones,” said Bruce Resnikoff, President and CEO, UMe.
The partnership will launch simultaneously to the ZIP CODE tour kick-off at Petco Park in San Diego, CA, on May 24th. The Lucky Brand x Rolling Stone collection will be available online at LuckyBrand.com and in Lucky Brand stores across the country on May 28th. The collection features 24 men’s and women’s tees, with prices ranging from $39.50 to $49.50. Additionally, the ‘Sticky Fingers’ reissue, one of the most revered albums in the storied catalog of the legendary Rolling Stones, rounds out the collection as the album will be available in all Lucky Brand stores and online at LuckyBrand.com in early June, with 100% of the profits from the sale of CDs benefitting VH1 Save The Music.http://www.vh1savethemusic.org/.
The partnership also includes The Rolling Stones “VIP Experience” giveaway – two tickets to the 4th of July show in Indianapolis, a $1500 travel voucher and a $500 Lucky Brand shopping spree. The giveaway will be hosted online on LuckyBrand.com.
About Lucky Brand®
Staying true to the rich heritage – and authentic, all-American spirit – of denim, Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. Today, Lucky Brand is a leading multichannel apparel retailer based in LA, known for its comfortable denim, casual clothing and irreverent rock and roll attitude. Lucky Brand can be found in full price specialty and outlet stores across the United States and Canada, as well as select department stores and online at LuckyBrand.com.
Bravado, the only global, 360 degree full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through web-based stores. Bravado also licenses rights to an extensive network of third party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney. Now under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world’s largest record company, as well as the group’s significant marketing strength. Bravado artists include The Rolling Stones, Michael Jackson, Paul McCartney, Elton John, Beyoncé, No Doubt, Nickelback, Lady Gaga, Katy Perry, Kanye West, Guns ‘N Roses, Metallica, Led Zeppelin, Green Day and The Killers, among many others.
About Universal Music Enterpriese (UMe)
Universal Music Enterprises (UMe), a division of Universal Music Group, is the centralized U.S. catalog and special markets entity for the company Universal Music Group. Working closely in concert with all of the company’s UMG’s record labels, UMe provides a frontline approach to catalog management, a concentration of resources, a greater emphasis on strategic marketing initiatives and opportunities in new technologies. Outside North America, the Universal Strategic Marketing division of Universal Music Group International works to maximize the profile and value of UMG’s catalogue in international markets. It acts as a service center adding value through marketing initiatives and coordination of commercial issues through local and international markets.