SHANGHAI, CHINA / September 14, 2005 – In a highly dramatic, suspense-filled finale, 19-year-old Liu Wei was crowned winner of the “Lycra My Show 2005” (Wo Xing Wo Show) talent quest on September 10 in a two-hour-long live broadcast on Dragon TV, announced Carol Choi, General Manager of SUM Entertainment, a joint venture between Universal Music and the Shanghai Media Group.

Liu, an enthusiastic performing arts student from Shenyang Music Academy, shone out against five other young finalists in season two of “Lycra My Show.” Bursting with an energetic personality and charismatic stage presence, he wooed the judges and 1,000-strong event audience with his rendition of “Xi Shua Shua.” After claiming victory, Liu said: “I still think this is a dream, but I will give my best to give back to my fans who have stood by me and believed in me through the past few months.”

Choi said: “Liu’s hardworking attitude and effort won the hearts of all the coaches and trainers during his three-month tenure at the “Lycra My Show” training camp in Shanghai. His unique dance moves and original choreographic talent perfectly accented his singing ability and we strongly believe he has what it takes to follow in the pioneering footsteps of season one’s astoundingly successful winner, Jason Zhang Jie.”

Since April this year, more than 40,000 contestants from five main cities in China – Beijing, Chengdu, Guangzhou, Hangzhou and Shanghai – have auditioned for selection into the special artist training camp for 40 star wannabes. Nine rounds of elimination during this camp period, televised as a 12-episode series plus three live-feed shows broadcast every Saturday night during prime time on Dragon TV, led to the top six who performed in Saturday’s finale.

Added Harry Hui, President of Universal Music South East Asia: “Season 2 of “Lycra My Show” was a smashing success. Ratings are up 50% from last year. The winner, Liu Wei, is a star who, like Jason Zhang Jie, gives us great confidence that China is a source of new talent and untapped creativity in the region. What more can we ask for?”

Co-organised again with Lycra, together with support from Dragonair and Shang Cha fruit tea, the “Lycra My Show 2005” will follow last year’s directive to find China’s next top pop star and to forge ahead SUM Entertainment’s vision to be the number one next-generation music and entertainment company that connects China to the world. For season two, New York-based American-Chinese director Eric Zho and “America’s Next Top Model” producer Jill Boniske were specially invited to work on the show.