LONDON & NEW YORK, AUGUST 12, 2013 — Jonas Nachsin has been appointed General Manager – Worldwide for Universal Music’s Spinefarm Records. The label, an international specialist in hard rock and metal music, was founded in Finland in 1990 and has been part of Universal Music since 2002. Under Nachsin’s leadership Spinefarm Records will significantly increase its investment in A&R and build its teams in the US and Europe.

Nachsin is a highly experienced and successful executive in rock and metal music with an unrivalled track record of success in the genre. After holding a number of senior marketing and sales roles at Roadrunner and Island Records Nachsin was appointed president of Roadrunner Records in the US in 2000. As head of the label he oversaw its expansion and global success with artists including Nickelback, Slipknot, Stone Sour, Killswitch Engage, Theory of a Deadman, Rush, KoRn, Machine Head, Dream Theater, Trivium and many more. During this time the company became one of the biggest and best known companies specializing in hard rock and was regularly voted ‘Best Metal Label’ by the readers of Metal Hammer magazine.

Spinefarm Records executives Dante Bonutto (UK), Leo Nicholas (UK) and Luis Alvarenga (US) now report to Nachsin, while Nachsin, who is based in New York, reports to Universal Music’s President of Global Marketing Andrew Kronfeld. The staff of Spinefarm in Finland will continue to report into Universal Music Finland Managing Director Jarkko Nordlund and Nachsin will work closely with Nordlund to coordinate the Finnish label’s roster.

Kronfeld said: “Hard rock and metal is such a dynamic area of music, with so many passionate bands and even more passionate fans, and we have very ambitious plans for Spinefarm Records. Nobody knows this part of the business as well as Jonas and so we are delighted that he has joined our team so we can grow Spinefarm and make it the most vibrant and trusted label in heavy rock music.”

Nachsin said: “I am thrilled to have the opportunity to build Spinefarm Records into a world class destination for rock and metal artists. There is an energetic and dedicated group of people at the label already, and we’ll be expanding our staff as we reach out to the artist community to begin new partnerships, as well as working hard on the roster we now have.  I’m looking forward to working with Andrew Kronfeld, an executive whom I greatly admire, and the new Caroline set-up to drive this company forward.”


Universal Music Group is the global music leader, with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, one of the industry’s premier music publishing operations worldwide.

Universal Music Group’s labels include A&M/Octone, Angel, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, Manhattan, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.

Universal Music Group is a fully owned subsidiary of Vivendi.