INTERSCOPE RECORDS AND UNIVERSAL MUSIC MOBILE APPLAUD EMINEM’S “”CURTAIN CALL
LOS ANGELES, CA, December 19, 2005 – Interscope Records and Universal Music Mobile, a division of Universal Music Group, the world’s leading music company, have created a comprehensive mobile music campaign surrounding the global release of “Curtain Call,” the new greatest hits package from multi-platinum selling, chart-topping superstar, Eminem.
In conjunction with Interscope Records, Universal Music Mobile has launched the following mobile initiatives to support the artist’s new release, which was #1 in sales (according to Soundscan) in its first week, selling well over 440,000 units in the US alone.
Exclusive Mobile Personalization Products: Voicetones, Ringbacks, Wallpapers and never before released Mastertones will be displayed in featured positions across all US wireless operator partners, including Sprint Nextel, Cingular Wireless, Verizon Wireless, T-Mobile, Boost Mobile, Virgin Mobile and AMP’d Mobile as well as local mobile service providers around the world;
Global Television Marketing Campaign:
Large-scale television marketing campaign featuring an exclusive mobile music television commercial created by Interscope Records and powered by mobile content retailer 9 Squared’s subscription service “The Mob.” The spot has been customized for global markets by Universal Music Mobile on a world-wide basis and will be aired domestically on networks such as MTV, BET and VH1;
Exclusive Content Only Available Online:
A globally accessible website powered by Universal Music Mobile and mobile content retailer Moderati in the US, and by Universal Music Mobile International outside of the US, features Mastertones, Wallpapers and Exclusive Explicit Eminem Voicetones not available anywhere else. The site can be found at www.eminem.com/mobile;
Gift Eminem Tones To Friends:
Mobile consumers may for the first time also “gift” Mastertones to a friend by visiting www.eminem.com/mobile or by text messaging keywords to the Eminem SMS code 63422. For example, text the keyword “EMGIFT10” to 63422 to send Eminem’s hit Mastertone “My Name Is” to a friend. The “gifting” application is powered by Telescope Mobile and 9 Squared;
About Universal Music Group
Universal Music Group is the world’s largest music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, one of the industry’s largest global music publishing operations.
Universal Music Group consists of record labels Decca Music Group, Deutsche Grammophon, Interscope Geffen A&M Records, Geffen Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Records Group, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division.
Universal Music Group is a unit of Vivendi Universal, a global media and communications company.