First Release Is Brooke Hogan’s “Undiscovered”

Release Date October 24

LOS ANGELES, October 23, 2006 – Fontana, the independent distribution arm of Universal Music Group, the world’s leading music company, has signed an exclusive distribution deal with Miami based SoBe Entertainment. The announcement was made today by Steve Pritchitt, Executive Vice President & General Manager of Fontana, and Cecile Barker, CEO and Chairman, SoBe Entertainment.

Under the new agreement, Fontana will work closely with SoBe on expanding the label’s reach in the marketplace, building and extending its brand and helping SoBe to capitalize on the many new and emerging opportunities across all retail and new media platforms.

The first release will be “Undiscovered” by Brooke Hogan, daughter of Hulk Hogan and one of the stars of VH1’s “Hogan Knows Best.” The album is the initial signing by super producer Scott Storch (Justin Timberlake, Christine Aguilera, Beyonce, 50 Cent) through his label deal with SoBe, and will be released next Tuesday, October 24. Hogan’s debut single, About Us was produced by Storch and features Paul Wall. Currently climbing the charts, it has reached #1 Video on VH1’s Top Countdown Chart and has been added to MTV.

“We’re thrilled to have found a new home at Fontana,” said Barker. “The company’s specialized distribution can give SoBe the attention our artists deserve.”

“We are excited to welcome SoBe to the Fontana family of labels,” commented Pritchitt. “The range of music represented by this exciting label is tremendous. With their exceptional artists, SoBe is exactly the kind of company we seek as a partner and we’re looking forward to working with them to maximize opportunities on all fronts for their artists.”

Upcoming album releases include “CraZee and ConfuZed” from hip hop artist Stack$, a self-titled album from punk rockers The New Rivals and “Take It Like I Give It” from musical chameleon, Lola.

About SoBe Entertainment

SoBe Entertainment, LLC, is a three year old company based in South Beach Miami, Florida. Its focus is bridging the gap between several genres of music including but not limited to R&B, Hip Hop, Pop, Reggae, and Rock. The bridge in this case is partnering with some of the top platinum producers of our time i.e. Scott Storch, KayGee, and partnerships with labels such as Slip & Slide. The CEO and Chairman Cecile Barker, originally from the world of Aero-Space, has tapped some of the premier executives in the business to accomplish very specific goals blending the sounds of the past with the music of the present.

About Fontana Distribution

Fontana Distribution, the independent arm of UMGD, provides unparalleled sales and marketing support, as well as back office services, for a diverse roster of labels and their artists. Fontana distributes more than 60 labels including American Gramophone, Angeles Records, Big Vin, Delicious Vinyl, Ipecac, Mad Science Recordings, Nitro, Quango, Rendezvous, SMC, Telarc, Upstairs Records, Vagrant Records, VP Records, Warcon and many others. In addition, Fontana distributes select projects from UMG labels worldwide.