DAVID BOYNE PROMOTED TO HEAD OF EUROPEAN SALES FOR BRAVADO
LONDON, 13 JANUARY 2014 – David Boyne has been appointed Head of European Sales for Bravado, Universal Music Group’s global music merchandising division, it was announced today by Bravado’s global CEO Tom Bennett at the company’s Annual Summit for partners and employees in London. Boyne continues to lead Bravado UK which he has run since joining the business as Managing Director in 2010.
In this new role, which is effective immediately, Boyne will work closely with the existing Bravado teams across Europe to both build on the company’s extensive current retail partnerships as well as opening key new accounts.
Tom Bennett said: “David has done a fantastic job at Bravado UK since joining us three years ago. With his instinctive understanding of the lifestyle clothing sector, of building brands and of retail he has transformed our UK business and I’m looking forward to him having a similar impact on our already highly successful European operations.”
David Boyne said: “This is such an exciting time for our business and Bravado is better placed than anyone to capitalise on the retail opportunities for music and lifestyle merchandise. Bravado UK has done amazingly well in recent years and I’m really looking forward to now working much more closely with all our teams across Europe as well.”
Boyne has over 20 years’ experience in the fashion business. Prior to joining Bravado in 2010 as head of its UK company he spent five years as Managing Director of the British operations of premier clothing brand Ben Sherman. He has experience of both the wholesale and retail sectors including working with such leading names as Timberland and French Connection.
Bravado is the only global, 360 degree full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new and established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through Web-based stores. Bravado also licenses rights to an extensive network of third-party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney. Under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world’s largest record company, as well as the group’s significant marketing strength.
Bravado clients include The Beatles, The Rolling Stones, Bob Marley, Run DMC, Paul McCartney, Lady Gaga, Michael Jackson, Justin Bieber, Eminem, Kanye West, Metallica, Lil Wayne, Katy Perry, Guns ‘N Roses, Red Hot Chili Peppers, Green Day, Black Sabbath, and The Killers, among many others as well as brands TRUKFIT, Rich Gang and YMCMB.