BRAVADO SELECTED AS EXCLUSIVE MERCHANDISER FOR THE ROLLING STONES
Global Merchandiser Rolls-Out Innovative, Extensive Line Inspired by the Iconic Rockers; Retail Partners Include Bloomingdale’s, Target, H&M, Hot Topic, Cache Cache and Zara International, among others
NEW YORK, NY, May 10, 2010 – Bravado, the world’s leading global music merchandising company and a division of Universal Music Group, has partnered with one of the most thrilling, prolific, influential and iconic rock bands of all time – the Rolling Stones – to create an extensive and engaging line of merchandise commemorating the re-release of the group’s seminal recording, Exile on Main Street. The announcement was made today by Tom Bennett, Chief Executive Officer of Bravado.
Exile on Main Street, a double-LP originally released in May, 1972, has been digitally re-mastered and will be re-released on May 18 by Bravado-parent Universal Music Group. The re-release features 10 new tracks, including “Plundered My Soul,” “Dancing in the Light,” “Following the River,” and “Pass the Wine” as well as alternate versions of “Soul Survivor” and “Loving Cup.” Since the album’s release almost 40 years ago, images from the accompanying liner notes and album art have gained worldwide iconic status.
To commemorate this highly-anticipated event, Bravado will launch an extensive line of Exile on Main Street- and band-inspired merchandise that will feature over 60 premium items, which is the only official line of Rolling Stones merchandise available to the public created in collaboration with the band. The line, which will be available worldwide through such leading retailers as Bloomingdale’s, Target, H&M, Hot Topic, Cache Cache and Zara International, among many others, ranges from exclusive t-shirts, caps, sweatshirts, to highly-collectable, limited edition luxury goods such as leather jackets, and an ebony collector’s box with a Chrome Hearts-designed Rolling Stones jeweled emblem and autographed lithographs. Moreover, as part of the activities surrounding this campaign, the Bravado suite of Exile on Main Street items will be featured in the highly-coveted and famed windows of New York City’s flagship Bloomingdale’s department store later this month. The line will also include a special “As Worn By” selection, which features copies of actual clothing worn by band members.
“Exile on Main Street is one of the Rolling Stones’ finest albums and became an instant classic,” stated Mr. Bennett. “And its images have stood the test of time and are arguably even stronger today than when they were first released. We’re thrilled to be working with the band, creating the most desirable products for the serious collector, dedicated music followers and new Rolling Stones fans alike, while remaining true to the band’s original artistry.”
Bravado, the only global, 360° full-service merchandise company, develops and markets high-quality licensed merchandise to a worldwide audience. The company works closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through web-based stores. Bravado also licenses rights to an extensive network of third party licensees around the world. The company maintains offices in London, Los Angeles, New York, Nashville, Berlin, Paris, Tokyo and Sydney. Now under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world’s largest record company, as well as the group’s significant marketing strength. In addition to Michael Jackson, Bravado artists include The Rolling Stones, Lady Gaga, Paul McCartney, Justin Bieber, Beyonce, Led Zeppelin, Elton John, Guns ‘N Roses, Metallica, Kanye West, No Doubt, Nickelback, Katy Perry, Green Day and The Killers, among many others.