Global Merchandiser Announces New Agreement with The Estate of Michael Jackson

NEW YORK, New York, Thursday, August 20, 2009 – Bravado, the world’s leading global music merchandising company, has entered into an agreement with the estate of Michael Jackson to be the exclusive manufacturer and distributor of merchandise for one of the most successful, prolific and iconic artists of all time, Michael Jackson. The announcement was made today by John Branca and John McClain, the Co-Special Administrators for the Estate of Michael Jackson, and Tom Bennett, Chief Executive Officer of Bravado.

This new agreement builds upon the deal already in place between Bravado and AEG Live that placed Bravado as the exclusive merchandiser for Mr. Jackson’s tour at The 02 arena in London. With this new deal, which has been done directly between the Estate and Bravado, the company will now exclusively create, market and distribute the majority of Michael Jackson-related products on a global basis.

“Bravado is the perfect partner for the Estate on Michael Jackson merchandise,” stated Messrs. Branca and McClain. “The reputation of Tom and his team for creating compelling merchandise and providing strong product support is stellar. We are delighted to be working with them.”

“We are thrilled to expand our services to become the exclusive merchandiser for Michael Jackson-related products,” commented Mr. Bennett. “Creating this new line alongside Michael was a privilege of a lifetime; it truly celebrates Michael’s unmistakable style and irreplaceable talent, and helps commemorate and preserve the legacy that is Michael Jackson.”

The new extensive collection of over 200 premium items, which is the only official line of Michael Jackson merchandise available to the public, includes items created in collaboration with the late singer. It is available worldwide through, as well as through such leading retailers as Hot Topic, Target, Old Navy and JCPenny, among many others.

About Bravado

Bravado, the only global, 360° full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through web-based stores. Bravado also licenses rights to an extensive network of third party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney. Now under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world’s largest record company, as well as the group’s significant marketing strength. Bravado artists include The Rolling Stones, Michael Jackson, Paul McCartney, Kanye West, Beyonce, No Doubt, Nickelback, Lady Gaga, Katy Perry, Elton John, Guns ‘N Roses, Metallica, Led Zeppelin, Iron Maiden, Green Day and The Killers, among many others.