BRAVADO PARTNERS WITH THE ROLLING STONES
World’s Leading Entertainment Merchandising Company Signs Legendary Rockers for Integrated Product Offerings
NEW YORK/LONDON, Thursday, July 30, 2009 – Bravado, the world’s leading global music merchandising company, has entered into an agreement to manufacture and distribute merchandise for one of the most successful, prolific and iconic bands of all time, The Rolling Stones. The announcement was made today by Tom Bennett, Chief Executive Officer of Bravado. Bravado is a unit of Universal Music Group (UMG), the world’s leading music company.
The agreement builds upon a recent pact between UMG and The Rolling Stones, which covers future albums by The Rolling Stones and the single most iconic catalogue in Rock & Roll, including such landmark albums as “Sticky Fingers,” “Exile On Main St.” and “Black And Blue,” and such global anthems as “Brown Sugar,” “Angie,” “It’s Only Rock ‘N Roll” and “Start Me Up.” Now, for the first time ever, Bravado will work with the band to create innovative and fully-integrated product offerings that make use of the widest possible array of their merchandising, audio and visual content across a variety of platforms including physical, mobile and online.
“Throughout their storied career, The Rolling Stones have created one of the world’s most seminal and awe-inspiring bodies of work, and we are delighted to welcome them to the Bravado family,” stated Bennett. “Moving forward, we are looking forward to integrating all of the resources we now have on hand – from their merchandising to all of their audio and video content – to create dynamic new opportunities that combine music and merchandise in unique exclusive formats, sold to not only existing retailers but to new exciting non-traditional outlets.”
Bravado, the only global, 360° full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through web-based stores. Bravado also licenses rights to an extensive network of third party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney. Now under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world’s largest record company, as well as the group’s significant marketing strength.Bravado artists include Kanye West, Beyonce, Gwen Stefani, Nickelback, Lady Gaga, Katy Perry, Elton John, Guns ‘N Roses, Metallica, Led Zeppelin, Iron Maiden, Alicia Keys, Nine Inch Nails and The Killers, among many others.